ask an ambassador: Ask An Ambassador: Local Rules & Social Media Use - 05/15/18 01:03 PM

There are many rules about blogging.
Don't talk about this or that.
Keep your post aesthetics in mind and avoid the dreaded wall of words.
Know your audience.
There's a lot of unwritten stuff too that you have to take into account in a forum such as ActiveRain. 
Play nice in the sandbox.
Don't try to steal traffic from another blogger to your own post.
And then you have your federal, state and local (and even brokerage) rules.
Depending on your state's interpretation, every blog post is advertising, so do you have your EHO symbol present?  Broker's name?
Is your team name bigger than the brokerage's name?  (that's … (18 comments)

ask an ambassador: Ask An Ambassador: Be The Agent With The Chalk - 05/08/18 07:16 AM

There's a story I heard years ago and continue to hear in different forms.  In essence, there's a problem with a piece of equipment being out of balance and the plant experts can't solve it despite all their efforts.  They bring in an expert, he examines for a few minutes, takes out a piece of chalk, states "add weight here" and asks for his payment.  Management thinks the price is exorbiant since he was just there for a few minutes and asks for a breakdown of the charge.
Said expert fills out invoice:
Chalk.  $1
Knowing where to put the chalk mark.  $99,999.
Now many … (6 comments)

ask an ambassador: Ask An Ambassador: Don't Fret, Glitches Happen - 04/10/18 11:08 AM

I've not been here in the Rain since the beginning, but I've been here a long time.  Long enough to remember when platform crashes happened regularly.  When trying to figure out a workaround was key to doing what I needed to do here (some days it's good to be an engineer/agent!).
So where faced with more glitches over the last few days. 
Disappearing pages?  At least for a bit.
Login kicked out and won't let me back in?  A couple of times.
Heavy load and can't get in?  Been there, done that.
And ultimately, it's no big deal.  Life goes on both in and out … (22 comments)

ask an ambassador: Ask An Ambassador: Tracking Results Improves Your Business - 03/27/18 12:54 PM

If you don't know where you are, it's tough to figure out how to get to where you want to go.
I'm an engineer so I like numbers.
Now numbers can be made to dance, and rationalized to tell a story ( MANY #1 agents ARE there in MY town anyway???).
But if you're objective in your approach, numbers can tell you the truth about where you are today.  If you track results, it becomes obvious what is and isn't working.
For instance, if I want to look at my ActiveRain most popular posts (at least based on views), here's what I get.
The top post … (26 comments)

ask an ambassador: Ask An Ambassador: Think & Write Like A Consumer - 03/20/18 01:38 PM

Each time I sit down at the keyboard I have a choice to make.
Who is my audience?
Do I write to other Rainers and hope they remember me when they have a referral?
Do I write to the consumers and hope for that ready now buyer or seller?
Do I write a hybrid post that might appeal to both other agents and consumers?
Do I write for myself and just let the chips fall where they may?
Now obviously the size of the audience and the likelihood of ultimately putting some cash in the bank depend on that daily decision.
My experience has been that for me … (19 comments)

ask an ambassador: Ask An Ambassador: Be Your Own Captain And Set Your Own Course - 02/27/18 11:43 AM

Many moons ago I sailed the ocean seas on gray ships.  Those ships have a chain of command.  The captain's second in command was the XO (executive officer), followed by department heads, then division officers.  I'm not going to say followed by next, because any smart division officer learned his chief petty officers wielded a tremendous amount of power and expertise and if you had a good chief, your life as an officer was going to be MUCH MUCH MUCH better.  The chief got things done with the enlisted crew, and more than once when my officer's rank wasn't enough to … (17 comments)

ask an ambassador: Ask An Ambassador: Keep On Hammering Over and Over - 02/20/18 11:24 AM

I've said it once.
I've said it twice.
I've said it three times.
And I'm probably not done saying it.
Some blogging topics deserve to get covered again and again.
Your first thought might be "But I've already blogged about that, so why write about it again?".
Basically, your audience is ALWAYS changing, whether it's here in the Rain or out there with the consumers. 
And frankly I don't always communicate the message perfectly each time, so a different approach on attempts 2, 3, 4, etc. may be the one that gets the blogging nail going straight and avoids me smacking my thumb.
For instance, I know in … (29 comments)

ask an ambassador: Ask An Ambassador: Is ActiveRain A Waste Of Time Or Is It GIGO? - 02/13/18 01:50 PM
 The ActiveRain watercooler/Q&A section recently had a question about the many missing Rainers that have passed the 500,000 point milestone.  Where did they go and why?
The answers are varied.  Agents come and go.  Business reasons.  Personal reasons.  Out of the business reasons.  Life happens.
Some people find value in the community, some don't. 
The sharing of knowledge is topnotch and there's no shortage of people that can point to this community and state "ActiveRain is WHY I'm still a real estate agent today.  Without it I would have failed years ago!".
I've gained expertise here on niche marketing, SEO, escalation clauses, setting up … (35 comments)

ask an ambassador: Ask An Ambassador: Comments Don't Matter Do They? - 01/23/18 01:54 PM
We're on a social media platform that encourages interaction.  I comment, you comment, we comment, the community grows. 
When I first started blogging many moons ago the number of comments were a measure of whether or not I considered a post a success.
Comments validated the work (someone liked it enough to take time out of their busy day and respond???).
Comments helped me get to know other Rainers better, and many of those relationships started then have continued long after the others left the Rain.
Comments tell others a lot about us and others.
Are we sincere? 
Did we take the time to actually … (30 comments)

ask an ambassador: Ask An Ambassador: What Gets Measured Gets Done - 01/16/18 02:40 PM

"What gets measured gets done".  Author disputed
If you've ever worked in corporate America or anywhere near a bunch of engineers you've probably heard some variation of this quote.  In a nutshell it's about accountability and people responding to what is measured. 
For instance, if you have an assembly line and don't track defects, you fail to understand your business and you fail to improve.  Track the RIGHT things and you start to understand where the problems are and how to address them.  And yes, once people KNOW they're not anonymous and responsible for their work, the results can improve dramatically (been … (16 comments)

ask an ambassador: 25 Things To Do When ActiveRain Is Out Of Sorts - 01/11/18 04:13 PM

So you're trying to get your ActiveRain fix and the site's not cooperating?  Login glitching, or just really slow, or the raincoat Chihuahua is FIERCE?
Look I love ActiveRain just as much as most members after all my years here, but I'm also a practical engineer.  If I'm getting an obstacle here that I can't fix, well frankly my time to waste is pretty much nonexistent.
So what to do instead?  We're real estate agents, so chances are there is NO shortage of things we COULD be doing!
1.  Pet the dog or cat.  You're stressing because you can't get your fix?  Studies show … (34 comments)

ask an ambassador: Ask An Ambassador: Each Sandbox Has Its Own Rules - 01/09/18 12:47 PM

Once upon a time we literally played in sandboxes.  We learned lessons about sharing, bullies, and that sometimes the neighborhood cats multipurposed the sandbox!  We learned the rules as we grew.
As we got older, the sandboxes changed.  There wasn't any sand, but the same principles applied. Part of growing up was figuring out where we fit in and where we didn't, and what the rules of the game were at the time.
We graduated to adulthood and the sandboxes changed significantly.  Often the rules of the game became very clear, recorded in office policy manuals.  Obey or else. 
Now, we probably play in … (10 comments)

ask an ambassador: Ask An Ambassador: Relationships Last Beyond The Rain - 01/01/18 02:21 PM
If you've been in the Rain any length of time you realize this community is fairly fluid.  Some of us have been here for years and years, others are brand new, and others come and go, and then...well some leave and never come back.  But the phrase "gone but not forgotten" applies if they were active members and built relationships while they were here.
And while Facebook might not have really been much of a thing when we first joined ActiveRain, it's now an integral part of staying in touch with people.  The result is I have hundreds of agents from across … (23 comments)

ask an ambassador: Ask An Ambassador: What's Your Rain Legacy? - 12/26/17 04:59 PM

Sooner or later, each of us will write our last post in the Rain. We might decide the Rain just isn't the best place to spend our real estate work day, we might retire from real estate so blogging stops being a necessity, or sometimes the robed guy with the scythe calls our number.
But when that time comes for whatever reason, the book is closed.  We've created our body of work via our activities here in the Rain.  We've written blog posts, left comments, made phone calls, met in person, it's all part of the legacy we leave. 
Reputation management, brand … (45 comments)

ask an ambassador: Ask An Ambassador: Review 2017 To Improve 2018 - 12/19/17 03:38 PM

If you've been in real estate for any length of time you know things change.  Markets go up and down.  Housing segments fall in and out of demand.  We have to pay attention to what happened and what we think will happen.  Some crystal balls work better than others, and the better we adapt, the more potential we have for success.
So as we're close to wrapping up 2017, it's a great time to assess your blog's effectiveness with some key questions.
Let's start with the person in the mirror:
Are you blogging regularly?  It doesn't have to be every day, but understand … (19 comments)

ask an ambassador: Ask An Ambassador: Finding Fertile Ground - 12/12/17 09:08 AM

This fall our ash trees had a bumper crop of seeds.  The little seeds fell by the hundreds, slowly spinning to earth and landing haphazardly wherever gravity and the wind currents took them.  Some stayed in the woods where they might find a fertile place to grow in the coming years.  Others weren't so lucky, landing on our roof, our patio and driveway.  Without a helpful gust of wind, they'll never find soil and a chance to grow.  
Our blog posts aren't unlike these seeds.  Spinning away from our keyboards by the dozens, some blog posts find fertile ground and grow, … (2 comments)

ask an ambassador: Ask An Ambassador: Breaking Blogger's Block - 11/28/17 03:05 PM

I WANT to blog, but I'm totally tapped out on ideas!!!  Or at least tapped out on ideas that I FEEL like blogging about, or ideas that I have the pictures to support...I REALLY need to go shoot some more subdivision pictures!"
And you know what?  It happens to all of us at some point or another.  Even those of us that have posted 3346 times and over 7 years of daily blogging.  It does.  Some Tuesdays when I'm trying to come up with another Ask As Ambassador topic, I'm staring at the screen and wondering which direction to go...and initially...nada. 
But … (31 comments)

ask an ambassador: Ask An Ambassador: Just Start - 10/31/17 01:15 PM
 To quote the great Greek philosopher Pogotees "We have met the enemy and he is us!".
We're in a business that can provide us with a long list of excuses as to why we don't get certain things done (trust me, with the dual career life I'm continually self-excusing why I haven't done more with our Wordpress site, but it is just that, excuses).
We're busy, go go go, although some of that busy work might be easily sacrificed in the name of more productive activities.
I've been here, blogging steadily away for many, many moons at this point.  I continue to do so … (31 comments)

ask an ambassador: Ask An Ambassador: 6 Topics To Make Your Phone Ring - 10/24/17 04:18 PM

You can blog every day and never get your phone to ring.  Blogging by itself isn't some miracle silver bullet that will quadruple your business if you post 5, 50, 500 or 5000 times.  When it comes to getting the phone to ring, it's WHAT you write about and HOW you write about it that makes the difference.
So here are some suggestions to improve the odds of getting your phone to ring:
1.  Write about new construction homes for sale.  People love new homes.  If you can be knowledgeable and get the information they need in front of them, you can get … (54 comments)

ask an ambassador: Ask An Ambassador: Was The Post A Success? - 10/17/17 03:19 PM
According to the ActiveRain stats page, I've posted in excess of 3300 times.  Some of those posts by my current standards I'd consider absolute failures.  I still had the training wheels on my blogging bike, so at that time just getting a post written and broadcast to the world was achievement enough. 
But over time my expectations evolved.  Posts need a purpose and an audience.  My time is valuable so I need to make sure I'm being productive with my blogging.
When I look at what I want to write now, my definition of success is considerably different than my initial blogging … (8 comments)

Liz and Bill Spear,  RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 Ambassador large

Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Mason, OH

More about me…

RE/MAX Elite 513.520.5305

Address: 5720 Gateway Blvd, Suite 203, Mason, OH, 45040

Mobile: 513-520-5305

Email Me

REALTORS(R) serving Warren County Ohio and surrounding areas. Observing and reporting on real estate and related topics to help your quality of life! And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential home buyers and sellers.




RSS 2.0 Feed for this blog