Unless you're blogging for your own amusement, you're writing for an audience. Determining what that audience wants or needs from you is critical to success.If you're blogging to other agents, you start with a common baseline of experiences and language, so different topics and expectations appl
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10/25/2022
It's been over 2 years since I've written a consumer facing blog post.After blogging daily for almost 10 years it was time for a break, a nice long break. I've honored a commitment to produce Ask An Ambassador posts every Tuesday, but I've passed on writing more consumer facing content. It's no
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10/18/2022
It's chicken and the egg all over again.If you don't write to be found, you don't get found by the bots, and you'll rank on page 186 of the search results and you don't get found by potential clients.But if you write with too much emphasis on the bots, you might get found (or have Google toss you
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10/11/2022
When you first start blogging it might seem like a LOT of work, and a lot of work with no visible return. You're starting at zero and there's a lot of downward pull to stop you from achieving orbit and being found by referring agents and consumers who might want to buy or sell a home in your are
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10/04/2022
