3 Reasons Why You May Want To Start Over With Your Facebook Page
Dear Readers -
What an interesting perspective Joy Bender from La Jolla, California shares with us. Her ideas are a bit like a thorough Spring Cleaning and changing to a complete new wardrobe all at once!
Joy takes the time to share a step-by-step walk through the changes she proposes. Each of her ideas is fully presented.
Have a successful day -
Lynn
PS -- If I haven't thanked you personally for following my writings, please accept my gratitude now. Your views and comments mean a lot to me. L.
Most entrepreurs in business to offer a service may want to reconsider starting over with their Facebook Business page if they want to learn how to use it to generate revenue. I deleted two very complete Facebook Business pages becuase of the three things listed below and spent 15 hours recreating one new page. I had already spent over $3,000 in facebook ads and brand building, page likes, but there was no revenue earned. After extensive research I realized to generate revenue I had to start over from the first step the creation of a page.
1. Naming our Facebook Business Page and claiming our Facebook.com url
What is it that most of us do when they begin with Facebook? We create a facebook personal profile, and then a business page which we either name "our name" homes, real estate, luxury homes, properties, or a combination of "our name and our brokerage/franchise name." Our two prior business pages that I deleted last week were Aumann Bender Real Estate and Joy Bender Pacific Sothebys International Realty. Both of these named pages were not the best way for social media marketing and meeting "unmets", people we have not engaged with before. If we make our business pages all about us as an agent or agent/brokerage there's nothing about that attractive to "unmets" their lifestyle and needs. Our page name should reflect something attractive to our prospective future clients, such as Living In San Diego which I was surprised to be able to secure the URL today. There are multiple pages named Living In San Diego, however no one had claimed the URL yet.
The only time I would disagree with this naming strategy would be if you are truly famous and you already are a household name, cast member of Million Dollar Listing, hundreds of past clients, huge farming presence, ect.
2. Local Business or Brand Product/Product Service?
I then had to reconsider aligning my page with the Facebook business page category Local Business versus a Brand/Product, subcategory Product/Service. My prior pages all were Local Business using our Pacific Sotheby's office address. In place of the About section with map and location address, phone number, and hours, you can now use that space for a short description with a link to a landing page with lead capture. Your videos are also pushed up and more visible.
You will lose the ability to have 5 star testimonials but I think the positives outweigh that loss when we have reviews/testimonials on Zillow, Trulia, Yelp, ect.
3. Get Targeted Page Likes & Avoid Junk Likes
Finally you only want targed page likes of past clients, unmets in your farm, or unmets living in cold weather areas with high income levels that could afford a second home in a warm weather destination. What this means is don't post your page in a social media group that says like my page and I'll like your page back. What happens in this scenario is you create junk likes people that don't really know you, care about you, and just did a favor for a like in return. They will most likely unfollow you or hide you in their newsfeed and you will be negatively punished in the Facebook algorithm.
Check out my newest post Facebook Video "Your Business Story"
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