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How does your manager assign the listings?

By
Real Estate Agent with Jameson Sotheby's International Realty

It's one of those perennial issues.  Consumers do not understand how our business works.  They don't understand what we do, how we get paid, nor how we get business.

They don't understand that we're subcontractors and we don't get paid less'n we sell a property... (and sometimes not even then... don't ask).

But I get this question all the time... "How does your managing broker assign the listings?  Do they just give them out alphabetically, do they rotate through the office, is it just random, a roll of the dice, or do they hand them out based on your production?

I never quite know how to answer this question, but it always brings this smirky smile... when I tell them that my manager does not assign listings.  We have to go out and find all of our own listings.

I remember having a similar concern when I was a newbie?  "Where/How do I find listings?"

They come from referrals from friends and family... (what we call our "sphere of influence").  Those people who already like you and want you to succeed.

They come from sitting "floor time" ... answering phone calls that come into the office.  Often calls about homes with our for-sale signs on them.

They come from sitting open-houses... meeting the consumers in person.  Not only buyers attend open-houses.   Sometimes sellers "shop agents" at open-houses.  They want to see how an agent is marketing a home, and how they conduct themselves when dealing with the public.

How does my manager assign listings?  He don't.

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Comments(9)

Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Yes Alan May And some think we get paid by the hour (just like they do). I prefer to work with business owners BECAUSE they understand how it works.

Bill Roberts

May 26, 2016 12:05 AM
Alan May

wait... what?  we don't get paid by the hour?

May 26, 2016 12:10 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Alan May - I use a round robin method as well as a daily exchange method for leads that got to my team members.

Thanks for sharing your insight

May 26, 2016 12:21 AM
Alan May

I don't get leads from anyone but myself.

May 26, 2016 12:11 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Alan May - at ReMax Sedona our leads off the Internet go to the agents in a round robin process but any lead that comes in the door goes to the agent on floor.  But as a Realtor® as you stated, we have to get our listings. Leads have to be turned into a listing. So leads are the first step. You pointed out many of the ways a listing can develop. Marketing is another way, (either social or Internet advertising, call to action pages, postcards or old fashion paper method.  But in today's world we have to be cognizant of ROI.  

May 26, 2016 12:49 AM
Alan May

Leads are one thing.... but the listings have to be earned.

May 26, 2016 12:11 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

I always feel bad for new agents that get their license and ask this.  You just know that the answer is going to immediately halt their new found career in 99 out of 100 cases.  It takes a motivated agent to get out there and make it happen.

May 26, 2016 03:13 AM
Alan May

Lots of agents are motivated, but don't know where (or how) to focus that motivation.

May 26, 2016 12:19 PM
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Alan, I've been the fortunate recipient of some of my broker's sign calls on his listings on occasions, but I've never received a listing client from my office. I generate (okay, my wife & I) all of our listing and the majority of our buyers.  It's a hunter gatherer existence on the Real Estate plain of survival.  

May 26, 2016 02:35 PM
Alan May

I've never been "assigned" a listing.  I've had to go out and find all my own.

May 28, 2016 08:20 AM
Brenda Mullen
RE/MAX Associates - San Antonio, TX
Your San Antonio TX Real Estate Agent!!

Too funny Alan.  I've never been assigned a listing before.  That would've been terrific in my beginning days if my "boss" assigned me a listing LOL!  Nope, you gotta go get em for sure.

May 26, 2016 10:41 PM
Alan May

I know... wouldn't that have been nice?

May 28, 2016 08:21 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

No, he sure don't Alan May - I do recall some of the golden children who were assigned listings that came into the brokerage when I first got started 14 years ago.  The manager had his favs and would collect a referral fee. That's a butt hurt too.  

May 28, 2016 08:20 AM
Alan May

way back in the day, I remember them, too.  but I wasn't one of them.

May 30, 2016 01:30 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

I also have never received a listing from a designated broker, although I do get a lot of spam of late trying to lure me to another office with the promise of qualified leads. As you mention, that's a very different animal from an actual "listing."  We work ( and grow ) our SOI - period. 

May 30, 2016 12:38 AM
Alan May

a very different animal, indeed.  a growly, whiney, toothless animal.

May 30, 2016 01:31 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The real estate agent that sits around waiting for that business to fall in their laps, can sit a long time.

May 31, 2016 11:18 AM