3 Ways to Build Relationships with Client Appreciation

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Realtors® know that their relationship with clients doesn’t end when the deal is closed. It’s vital to build and maintain relationships with clients so that you can get consistent referrals and gain online reviews to build your business.

There are a lot of ways to show appreciation to your clients. Here are just a few ideas – and you can start soon since the holidays are almost here!

Holiday Postcards

In today’s world of Facebook and social media, sending an actual card in the mail is almost unheard of. As a result, you’ll really stand out when you do it!

Sending a holiday postcard doesn’t have to take a lot of time. You can simply have them printed, “I loved working with you this year! Please let me know if you have any friends who have talked about moving lately who might need a real estate agent. Have a great holiday!”

Of course, you should customize your message based on your own personality and the experience you had with the client. But the point is, you should send a physical card in the mail during the holiday season.

It’s a great way to stay in touch and keep your name top-of-mind – and to ask for a referral!

One Year Anniversary Thank You

Realtors® often send a note card thanking a client for their business right after a transaction ends. However, it can be fun to follow up again on the one-year anniversary!

Sending a thank you card with a quick, “Happy one year anniversary of closing on your home!” message can mean a lot to a former client. You can ask for a referral or online review in the card if you like.

You can even extend this practice to celebrate 5 year anniversaries as well. It’s a great way to send an unexpected but very timely message!

When you send a thank you card on key anniversaries, you’ll be reminding the client how great it was to work with you and proving that you have great customer service. You’ll be showing up as the kind of Realtor® they should work with again!

Customer Appreciation Events

Having an annual party for your current network, along with past clients, can be a great way to show yourself in a professional light.

Are you tired of your friends thinking of you as “that guy who loves the Philadelphia Eagles” when you want them to think of you as a real estate agent? Inviting them to an appreciation event can change their perspective.

If you really want to do a big party, allow your lender, closing attorney, and other strategic partners to co-sponsor the event. Allow them to invite their networks as well, and you’ll have a huge pool of potential clients having a great time.

Here are some different types of client appreciation events you can do:

  • Rent a nightclub before they open for the evening if you have a large crowd
  • Holiday events like “Pictures with Santa” or “Pictures with the Easter Bunny” – people can skip the lines at the mall!
  • Host a neighborhood BBQ at your home or office
  • Raise money at a combination fundraiser/client event

Remember, don’t just invite clients. Invite friends, family, anyone you want to make a great impression on and who could give you business or a referral.

Everyone moves sometime!

If you’re interested in setting up a holiday event or sending holiday postcards, you should start now! We have dozens of templates ready to go that can be quickly customized. We can even mail the postcards for you! Contact us right away for details.

What do you do to show appreciation to clients and build relationships? Share in the comments!


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John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Nadine Larder These are very good tips to build relationship perfect with clients.

Oct 28, 2016 10:54 AM #1
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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