Strategize Now for Market Leadership in 2018!

By
Services for Real Estate Pros with Napa Consultants

Brand strategy is all about seizing top-of-mind status on purpose and achieving market leadership in your area or a niche therein. Now is the time to strategize for 2018. As the leading brand strategists in luxury real estate, we can help you identify an uncontested or underserved market niche that you can dominate with our proven strategies. 

 

Watch this new 3-minute video case study of our client, Mary Lee, the market-leading agent in Ocean Reef, Florida, which is one of the finest private clubs and wealthiest communities in the world. Then, give us a call to discuss how we can help YOU become the breakaway brand in your marketplace.

 

 

Also, see Mary's website:  MaryLeeOceanReef.com

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Topic:
Real Estate Best Practices
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Luxury Home Marketing
Luxury Real Estate
Luxury Home Agents
THE LANGUAGE OF LUXURY
Old Farts Club
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luxury real estate agent and company branding

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Ambassador
1,365,615
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

The speed of Mary's rise is like a Formula 1 cat going from zero to sixty in 2.5 seconds. Quite an accomplishment.

Nov 14, 2017 09:34 AM #9
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents there is always something good to like about someone.  No one is a total loss, especially in this job..  You don't have to work with them, but you can be cordial.  

Nov 14, 2017 11:20 AM #10
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joe Pryor She is one of the nicest people we have had the honor and the privilege of working with...A

Nov 14, 2017 11:21 AM #11
Ambassador
2,627,853
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - Wonderful video and a fabulous example of your work - it's impressive what true professionals can do with branding and marketing.

Nov 14, 2017 11:34 AM #12
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dick Greenberg she sets an example as to how to represent our profession.  When they had their own company, they did not have franchise fees.  That fee went to the charity of their clients choice.  How great is that?  A

Nov 14, 2017 12:32 PM #13
Ambassador
1,295,547
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Wow. What a remarkable story and major kudos to you and Ron as well as to Mary Lee for making such a life-changing marketing decision! This video is nothing short of spectacular...but then, I am not the least bit surprised. And I'll bet that you two get to enjoy some of the "fruits" of your labors with Mary, her husband and all of the others that must attend some of these spectacular events to raise money for the Seals and more! (I also recognized Paul Warfield's name...my dear departed dad, the eternal sportsman,  would have been proud). 

Nov 14, 2017 02:46 PM #14
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gayle,

We actually met Paul Warfield at Spanish Bay.  He was a delight.  Thank you for all your nice words.  A

Nov 14, 2017 03:11 PM #15
Rainmaker
1,406,641
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Ron and Alexandra Seigel I remember you talking about this venture, not my name but you desribed what you were working on. Is that why you were in Napa this past time? Hmm you gave me some food for thought on what we are trying to do here though we are no way in that price range...I had come up with an idea and my boss wants me to research it. I may need you to point me in the right direction.

Nov 14, 2017 03:21 PM #16
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Yolanda Cordova-Gilbert yes, we were in Napa to enjoy a very nice b'day present from our client to Ron...And then on to Pebble Beach to the opening dinner of Pebble Beach 27th Legends Invitational.  

Whatever the price range, do it well and don't skimp on the professionals.  It is easy to tell when someone does it a cheap manner.  A

Nov 14, 2017 03:25 PM #17
Rainmaker
100,214
Marie-Denise Kratsios
Daniel Gale Sotheby's International Realty - Huntington, NY

Mary Lee has certainly created a successful business and you have done a wonderful job Ron and Alexandra Seigel assisting her with her self-promotion.  Great job and great video!

Nov 14, 2017 07:00 PM #18
Ambassador
3,669,016
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You have given excellent advice and direction for your clients. Congrats to another successful campaign strategy.

Nov 14, 2017 07:40 PM #19
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debbie Reynolds this has been a delightful, long term project...we have more plans for 2018.  The season for this market begins after Thanksgiving and ends in May...A

Nov 14, 2017 08:02 PM #20
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marie-Denise Kratsios the credit for the video goes to Ron.  It took him at least 3 hours to find the right music. He is very meticulous .

Nov 14, 2017 08:04 PM #21
Rainmaker
2,713,514
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well Alexandra loved the video and the picture of Thomas Keller:) what an awesome Chef and what an awesome speaker, but I am off topic... yes it is all about relationships introductions and connections, glad you were able to facilitate  Mary Lee to get to the top of the mountain...Endre

Nov 14, 2017 10:25 PM #22
Ambassador
2,711,482
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I am building my plan for 2018. I started at this time in 2016 and had the best 2017 in sales in my career. Now I am stocking a new market Alexandra 

Nov 14, 2017 10:36 PM #23
Ambassador
1,626,720
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Ron and Alexandra,

Congratulations on another successful branding campaign which assisted Mary Lee in achieving her goal in a very short period.  

This is inspiring.

 

Nov 15, 2017 03:26 AM #24
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. We were there for the White Truffle Dinner.  It was our client's gift to us for Ron's birthday.  Thomas Keller deserves his 3 stars and other accolades.  The pairing of the wines was amazing, they were all from very small wineries.  A

Nov 15, 2017 07:10 AM #25
Rainmaker
346,730
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

I am indeed impressed. What a great campaign you have crafted.

You have shown us an art form rarely seen in real estate.

Thanks for sharing.

Nov 15, 2017 02:41 PM #26
Rainmaker
3,731,206
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Wiley we had a magnificent person and her husband to work with.  They represent our real estate profession with real class.  A

Nov 15, 2017 02:44 PM #27
Rainmaker
884,939
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Amazing results you have helped others achieve!

Nov 26, 2017 03:27 PM #28
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