So much of real estate sales and marketing happens in the digital world instead of "IRL" these days. The good news: That means less of your time is spent driving clients around to view homes, playing phone tag with leads, or handling other time-consuming "real-world" activities. The bad news: Between reaching out to new leads, responding to clients and prospects' texts instantly, and managing your marketing email lists, you may feel as if you have less time for what really matters — helping clients find the perfect homes.
How can you ensure that technology is helping your real estate business save time, rather than eating up hours of your day? Here are four things every real estate professional can automate.
- Capturing lead data. Manually inputting data about new leads into your CRM is time-consuming. Plus, it’s easy for you or your assistant to make a mistake and input the contact information incorrectly. When a lead visits your website and searches for properties or downloads a piece of gated content, a good marketing automation tool automatically adds their accurate contact information into your CRM system. TORCHx goes further by capturing each website visitor’s behavior to identify the type of property they’re looking for. For example, it can identify whether a lead is looking to buy a home, sell a home or rent a property.
- Customizing lead follow-up. Different types of leads require different types of follow-up information in order to build a relationship. The better you can tailor your outreach to each individual lead’s needs, the better your chances are of winning them as a client. Sending custom follow-up information to each lead is easy when you use a marketing automation tool like TORCHx. Use the premade email templates TORCHx provides or edit them to suit your business. Of course, you also have the option to create your own emails from scratch. (Always be sure you have permission from leads before you email or text them.) Since you won't need any third-party email marketing tools, you've got one less thing to manage.
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Recording your progress with leads. Real estate agents always have good intentions to take detailed notes about every interaction with every lead. But if you're taking notes manually, you inevitably forget some key details, or get sidetracked by interruptions and then have to reconstruct your notes from memory. A CRM tool that automatically tracks your interactions with each lead saves you a ton of time while also ensuring no details fall through the cracks. TORCHx creates a comprehensive timeline of each lead, including every time the lead interacts with you or searches your website, and records all of your correspondence.
- Responding to communications. You can save time by using text and email autoresponders to answer leads and clients quickly while still providing a personal touch. Set up different autoresponders to send information about specific properties, for example. Give each property a unique code and have prospects text you the code to get more information. That way, the autoresponder can send the desired info immediately, even if you’re in a meeting with another client or showing a home.
By automating these four tasks, you’ll shave hours of work off your day while helping prospects and clients.
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