So many agents respond to marketing posts as if they were magical thoughts. “Marketing is common sense.” It’s a matter of sharing thoughts with your audience that will trigger a response and result in a phone call.
The first step is to determine who your audience will be. These are the folks who are the target of your marketing. For most of you, it would be those who have a desire for your niche. It’s the focus of your marketing.
Once you know who these potential clients are, you will then be able to think as they think. If you were one of these potential clients, what type of marketing would trigger a response from you? “This is common sense.”
This is how you determine what your online keywords will be; what flavor your print marketing will have; and where your postcards will be directed. It all starts with knowing your audience, and it continues with your thinking as that audience thinks. “This is common sense.”
Know your audience; know your market; and make your presentation direct but with passion. Be convincing, and let your audience know that you mean business. “Market like you mean it.” Future clients need guidance, and if they feel their guide is not strong, they’re on to the next one. “Marketing is common sense.”
Just a quick thought on marketing….