Pruning Your Practice: Seeing Your Orchard Through The Trees:

By
Services for Real Estate Pros with Napa Consultants

 

What are the sweet spots in your business?  What are the most fruitful aspects of your luxury real estate or other real estate marketing practice?  What is working to produce results consistently?  These are the questions that can get you focused on what works and know what needs to be discarded or pruned from your winning formula.

 

Once you are aware of the fruit bearing sources of your business, it is important to strengthen these sources.  A business can be likened to growing a fruit tree.  You need to prune and feed a tree in order to produce a healthy and bountiful crop.  The main reasons for pruning a tree are increased productivity, health and aesthetics.

 

It is crucial to your success to prune all those unusual solutions and business practices that that has not borne fruit—the time wasters.   Think of your luxury real estate practice as a money tree.  You need to eliminate all crossed branches that are at cross purposes to your success. 

 

Pruning may be a horticultural practice, but it truly does apply to marketing luxury real estate. Are some of your clients draining your energy and your resources by distracting you from those activities that bring you the best results?  It may be time to prune some of those toxic clients.

 

If you are a broker, is it time to prune the dead wood in your office, the non-producing agents on your team?  These questions may sound harsh, but it is the health of your business and your own health that is at stake here.

 

Without pruning you cannot see the orchard through the trees!  Pruning lets in the light and allows for better air circulation which prevents disease as well. Your real estate marketing practice should be a thing of beauty. It should be healthy and it should be bountiful.  Let in the light!

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
1,464,610
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra Seigel, business and our personal lives are no different than farming. Pruning, watering, pulling the weeds out, planting are all necessary for growth. Great analogy.

Feb 12, 2019 08:47 PM #17
Rainmaker
2,741,792
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Geting rid of agents who do not produce, is a death nail around my area.  Just sayin 

Feb 13, 2019 12:56 AM #18
Rainmaker
2,854,561
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Excellent analogy, Alexandra. It's hard to prune those time wasters sometimes... after investing time and money in non-productive efforts there's always that little glimmer of hope that maybe if one waits a bit longer the pay-off will arrive.

Feb 13, 2019 04:52 AM #19
Rainmaker
1,480,298
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Good morning Alexandra, as I read your post I felt like you were talking directly to me. I have been pruning my business over the last few months. Including the dead wood. After feeling burned out last year it was time to replant and focus on what I love most, working with my sphere. You're correct that it might sound harsh but, pruning and replanting are necessary and it has made me feel like a weight has been lifted. I hope your post is featured, it's one we should all read.

Feb 13, 2019 05:45 AM #20
Rainmaker
2,346,249
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Discovering which aspects of our business are most productive is important and will definitely lead to more business when we focus on what we do best.

Feb 13, 2019 07:04 AM #21
Rainmaker
3,153,115
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - a great analogy as applicable in our business life as in our real life.  Although it's best to maintain our orchard on a regular basis, a step aside from time to time may catch something we overlooked.

Feb 13, 2019 07:21 AM #22
Rainmaker
1,230,168
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Alexandra,
Coming from an agricultural area, I always appreciate those analogies.  Trimming the "dead wood" is definitely a big part of producing a quality crop.

Feb 13, 2019 07:39 AM #23
Ambassador
3,682,272
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Well said, Ron and Alexandra and love the analogy. For our businesses to continue to grow and flourish, we have to nurture what is working and rid ourselves of what is drawing energy away from what we do. 

Feb 13, 2019 11:01 AM #24
Ambassador
1,753,323
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

We are busy pruning around here. Why let the dead wood drag you down? 

Feb 14, 2019 09:32 AM #25
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® there are so many parallels in life and in the garden.  I love the garden because it does relax me and keeps me mindful.  I have pruning shears like the one in the picture, and one has to be focused.  LOL A

Feb 14, 2019 10:14 AM #26
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay Thank you for your comment, we appreciate it.  When I prune our roses to dormancy, I find myself reluctant to trim that last bud off that has not bloomed yet...I do know that it makes the whole system stronger and more resistant to bugs.  A

Feb 14, 2019 10:16 AM #27
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray we worked with a company that had lots of desks and people in it.  Only 3 people produced.  When we suggested that the dead wood needed to go, the head of the company was worried that he would look bad to the other agents and clients...

Feb 14, 2019 10:17 AM #28
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander I certainly can relate to that glimmer of hope, and lucky for me Ron will prune it.  The advantage of that is more energy to create the new!  A

Feb 14, 2019 10:19 AM #29
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Amanda S. Davidson Thank you for your kind words.  The best time to prune is before Spring, if your market flourishes in the spring.  It always generates more and healthier leads and clients...and you have so much more time, because you are not dispersed or buttered all ove the universe.  A

Feb 14, 2019 10:21 AM #30
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England perfectly said and stated.  Thank you for your comment.

Feb 14, 2019 10:22 AM #31
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs Thank you for that wonderful observation.  I learned that from my rose bushes, as sometimes I had to return and do a severe pruning to keep it from being disease prone, or even replacing it.  A

Feb 14, 2019 10:23 AM #32
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carol Williams no doubt your state of Washington contributes to the food of the US, and pruning is definitely an important job.  Our farmers market will have pruned blossoms as part of their offerings no doubt next month.  A

Feb 14, 2019 10:25 AM #33
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib well said.  Like energy vampires who can suck the air out of a room, we have met a few along our journey.  A

Feb 14, 2019 10:26 AM #34
Rainmaker
4,187,696
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD it is amazing what we grab along our journey that needs to be pruned.  A

Feb 14, 2019 10:27 AM #35
Rainmaker
1,629,588
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Lovely metaphor!

Feb 26, 2019 06:34 AM #36
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