Target Marketing or Toss It Out In All Directions? What's Your Method?

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Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5ly6

 

Have you thought about how you market?  Do you have an understanding of why you market as you do?

 

 

When you list a single family home, do you profile a possible potential buyer; or do you “throw it out everywhere" with just the basic facts and stats of the home?

 

I like to target market our listings. I began that process of marketing when I was listing new construction and had 3 active adult communities to sell. They were 55+ active adult communities, and I purchased a database of names and addresses for those 55+ of age and owned homes. I bought names in towns that were within 20 miles from Franklin.

 

All of the condos sold with a steady flow of closings and price increases. Target marketing with direct mail marketing postcards worked beautifully, and I continue to use target marketing for many other types of homes.

 

I’ve targeted first time home buyers who were renting high rent apartments. There were targets for luxury homes. I’ve targeted   investment properties by contacting existing investors.  Builders were obviously targets for land.  This list of targets could go on forever. The names and addresses were purchased through Acculeads.com.

 

Just another marketing thought ….

 

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
136,073
Raymond Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

My marketing has not been very targeted.  I could use a little focus.

Nov 30, 2019 07:23 PM #1
Rainmaker
2,995,838
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I've seen some agents just throw material into the wind, hoping they land at the right place.  Target the area and go with it, is the only way

Dec 01, 2019 01:09 AM #2
Rainmaker
5,119,544
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Raymond Henson if you target the right group of people, you'll surely sell your listings quickly....

James Dray the BEST marketing is TARGET marketing.... the rest of it is "on a wing and a prayer"..... that could be expensive!!

Dec 01, 2019 04:09 AM #3
Rainmaker
939,086
Bob Ratliff
Robert Ratliff Realty - San Antonio, TX
"Sold with Bob"

I still target market the local neighborhood areas, and yes guilty of throwing it out in the social media sites as well. I like your system of marketing.

Dec 01, 2019 04:58 AM #4
Rainmaker
3,364,889
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Barbara. If you don't know what you are aiming at, you'll never hit the target! Enjoy your day!

Dec 01, 2019 05:14 AM #5
Rainmaker
5,119,544
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Bob Ratliff online, your targets are "hit" if you use the right keyword phrases.... target them throught your titles and keywords within your post.... offline is through direct mail marketing if, and only if, you purchase a database of names and addresses for the group you want to target.... profile them!!!

Wayne Martin that's the truth!!

Dec 01, 2019 06:08 AM #6
Rainmaker
4,160,435
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, when I list a home, I find the renters nearby with similar style and SF, and target them.   Have sold the home a couple of times with this method.

Dec 01, 2019 07:54 AM #7
Rainmaker
1,271,923
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - I generally use targeted marketing but there is a time to use both.  When it comes to on-line marketing, I syndicate listings everywhere. 

Dec 01, 2019 10:08 AM #8
Rainmaker
5,119,544
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Joan Cox that's another good thought....

Sheri Sperry - MCNE® there is definitely a time to use both....every property should have a game plan...one size does not fit all....

Dec 01, 2019 10:21 AM #9
Rainmaker
2,600,385
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

My marketing has been mainly targeted!  However, there have been times when I through a few more bucks to the wind, and increased the scope with some success.

Dec 01, 2019 11:51 AM #10
Rainmaker
5,119,544
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

you have your systems down to a science, Myrl Jeffcoat 

Dec 01, 2019 11:54 AM #11
Rainmaker
5,503,408
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your successful marketing practices.

Dec 01, 2019 12:41 PM #12
Rainmaker
5,119,544
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

you're welcome Roy Kelley 

Dec 01, 2019 12:44 PM #13
Rainmaker
562,667
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Good Morning Barbara,

Thank you for sharing the wealth of information. 

Best. And btw, I am doing fabulous! :)

Dec 02, 2019 03:22 AM #14
Rainmaker
800,341
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Target marketing is key!  What are some of your best tips for condo marketing?  

Dec 02, 2019 03:59 AM #15
Ambassador
3,444,531
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Great advice, Barbara! You know, that is a conversation that I have with the sellers when we are discussing listing their home - "Now, let's figure out who your buyer is together." 

Also, "What made YOU fall in love with this house?" Both very helpful in the marketing...and making the sellers happy with what they see online!

Dec 02, 2019 06:12 PM #16
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Rainmaker
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Marketing Agent for The Todaro Team
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