How Do You Find Listings? Market Offline ! Print Marketing Wins Here

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5lWv

It’s that time of the month, again!  Although, every day of the month we think about listings. We’re listing agents, and listings are found with offline marketing. Buyers are found online, but let’s stay on track here!

Direct mail marketing is the major funnel that directs fresh inventory to the team. That’s provided every month and in more than one format. Free market analysis postcards and status change postcards are mailed whenever it’s necessary and justified.

The other major source of print marketing is my full page newspaper ad located on the inside back page and the double sized front page ad. Both are my locations, until I say they’re not, and there’s a waiting list for the front page!

I can’t say that we’ve never had a listing call from an online source, but you could count those on one hand.  I post all of my print marketing online including my Personal Facebook page and Business page. The more eyes that land on those marketing pieces, the greater the benefit to us.

The newspaper is called Local Town Pages, and it’s mailed to every residence and business in the town of Franklin. I’d estimate over 12,000 newspapers/month are mailed. That’s a lot of eyes reading that newspaper filled with local news and a healthy real estate section!

2019 was a banner year for the team, and we’re aiming for another one!

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



 

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Ambassador
3,892,048
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara this is the first marketing piece I have seen with your picture included.  Is that correct or did I miss others you were included on? 

Jan 14, 2020 11:44 AM #2
Rainmaker
5,186,281
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

George Souto on the newspaper only.... those are MY pages.... I should be on them!!  but I'm designated as a marketing agent....

Ron and Alexandra Seigel not everyone is online..... there is nothing more powerful than offline marketing and that begins with networking....face to face....people with people..... very powerful....it either works or it doesn't.... but that's why EVERYONE DOES NOT BELONG IN THE REAL ESTATE BUSINESS.... the shiny objects and the variety of toys sold are just that.... toys.... most are a waste or just ego stroking.... I'm rambling....

Jan 14, 2020 12:12 PM #3
Rainmaker
3,282,347
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

HI Barbara... I get the direct mail... print marketing doesn't work so well in my market... all those little papers have gone out of business and the Charlotte Observer has virtually no real estate ads anymore.

Jan 14, 2020 03:30 PM #4
Rainmaker
2,635,302
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I have always had more listing success with my face to face networking, and print copy newsletters than with anything I've done on-line.

Jan 14, 2020 05:51 PM #5
Rainmaker
2,635,302
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!  

Jan 14, 2020 05:52 PM #6
Ambassador
4,018,923
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- the internet is so prevalent that many think you can't go wrong by marketing online. But direct mail can work depending upon where you are, and if it does then go for it. Oddly enough, I'm starting to think that people may be more likely to look at a postcard now because they're being inundated with online marketing. 

Jan 14, 2020 06:17 PM #7
Rainmaker
3,042,286
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

No ma'am I'm going to disagree, you are not aiming to, you're going to exceed 2019 by leaps.  Make it a great day

Jan 15, 2020 01:37 AM #8
Rainmaker
5,186,281
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Nina Hollander I'm very fortunate to have a healthy local newspaper available and this newspaper is mailed, not thrown in a puddle in the driveway....

Myrl Jeffcoat face to face is MORE powerful than any other form of marketing.... but direct mail is second in line!!! only because it costs money....otherwise it would be tie for first place.... the benefit to direct mail is that it's a numbers game....you can't do face to face with an entire town!!!

and thank you so much for the feature in the Old Farts Club group.... I had a great HIIT workout this morning and I feeel nothing like an Old Fart!!

Jan 15, 2020 03:09 AM #9
Rainmaker
5,186,281
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Kathy Streib not everyone is online but after they have selected an agent, they will google that agent/team name.... they look in the newspaper every month to see who is spending money on attracting eyes to their home.... and they check out Facebook, too, to see who those people really are.... 

we have all that covered....PLUS.

Jan 15, 2020 03:12 AM #10
Rainmaker
5,186,281
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

James Dray all we can do is give it our best shot!!

Jan 15, 2020 03:13 AM #11
Rainmaker
3,319,116
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Our purple envelopes are our primary offline source...we have no local print media to speak of as is the case in many markets.

Jan 15, 2020 04:50 AM #12
Rainmaker
5,186,281
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sally K. & David L. Hanson everytime I see that color purple, I think of the Hansons.... it works!!! 

Jan 15, 2020 04:53 AM #13
Rainmaker
5,584,221
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your very successful business practices.

Jan 15, 2020 05:33 AM #14
Rainmaker
3,480,638
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - you have a marketing tradition that is based in achieving successful real estate results.  Of course you are thinking and that thinking is consistently on behalf of the clients of  The Todaro Team.  What am I doing to effectively market and sell their home?  

Jan 15, 2020 05:38 AM #15
Rainmaker
3,255,113
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Yes Barbara, that is a lot of eyes reading, and you prove it all the time that in your area...print marketing works!

Jan 15, 2020 06:02 AM #16
Rainmaker
2,032,632
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara Todaro - those glossy color brochures that come in my mailbox lets me know who is on top of real estate in Armonk.

Jan 15, 2020 06:32 AM #17
Rainmaker
2,100,731
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Barbara Todaro - Bravo to you and your Team! You have a system for marketing that keeps on growing!!!

Jan 15, 2020 09:42 AM #18
Rainmaker
5,186,281
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Roy Kelley I actually think many test my methods....

Michael Jacobs that's exactly what I do with each listing...

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 it surely does work....

Grant Schneider large and glossy....works best...

Jan 15, 2020 11:22 AM #19
Rainmaker
5,186,281
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Patricia Feager, MBA, CRS, GRI,MRP I'm fortunate that it continues to work....

Jan 15, 2020 11:23 AM #20
Ambassador
1,936,786
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

You are a testament to consistency, Barbara. And to finding a marketing source that works well in your market. Bravo. 

Jan 16, 2020 09:31 AM #21
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Rainmaker
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