Trulia Pro - Cost Efective Hyper-Local Advertising for Agents

Trulia
 Pro
 went live last night.
 It’s 
our 
new
 hyper‐local
 self
 service
 advertising
 platform 
for 
real estate
 agents, 
mortgage 
brokers, 
local
 businesses
 and
 service
 providers.
 Trulia
 Pro
 is
 a 
fantastic premium
 service 
that allows 
you 
to
 cost 
effectively
 promote
 your
 brand, 
your 
listings 
and yourself 
to 
a 
targeted
 and
 highly
 localized
 geographic 
audience
 on 
Trulia.

Trulia 
Pro 
has 
Two 
Key 
Components

Unlimited
 Local Spotlight 
Ads ‐ This
 is a
 270
x
54
 banner
 ad
 that 
will
 appear 
in
 the 
sidebar
 on our
 real estate 
listing
 results
 pages.
The
 ad
 contains 
an 
image
 of
 your 
choosing,
 a 
headline, descriptive 
text 
and 
the
 ability 
to
 add 
a 
link 
to 
the 
website
 or
 blog 
of 
your 
choice.
 We
 will 
only have 
two 
of 
these
 ads
 appear
 per
 page.
 Ads 
will
 get
 equally 
rotated
 based 
on 
the
 users
 search criteria.
 The 
less 
people
 who 
are 
in
 your 
particular 
geographic
 area,
 the 
more
 impressions
 your ad 
will
 get.
 In 
fact,
 there
 is
 no 
limit
 on 
impressions.

In 
addition,
 you 
can 
select
 up
 to 
20
 geographic 
locations 
to
 display
 your 
spotlight 
ad 
‐ 
e.g.
by City 
and 
State,
 Zip
 code 
and 
Neighborhood
 and
 City.
 At
 first,
 you 
may
 want 
to
 pick
 a 
high
 level geography 
like 
San Francisco,
 California.
This
 will
 get
 you
 the 
most 
impressions
 at
 launch.
 You will
 be 
able 
to
 see
 the
 ad 
views 
each 
geography 
has 
within
 your
 Trulia 
dashboard.
 Then, you
 can
 mix
 and 
match
 your
 geography 
on
 the
 fly 
to 
see 
which
 campaigns 
are
 working 
best 
for you.
 Choice 
is
 good.

Local 
Spotlight
 ads are 
a 
great 
opportunity 
for
 any 
local
 business
 or
 service
 provider 
to 
market themselves 
to 
local 
home
buyers
 and 
sellers. 
Now 
the 
local 
hardware
 store
 or 
Pizza
 shop 
can cost 
effectively
 create
 their 
own 
virtual
 billboard
 on
 Trulia.
 Service 
providers,
 like
 home improvement 
contractors,
 plumbers, 
painters 
and 
more
 can
 build
 their
 brand
 and
 establish themselves
 as 
the 
local
 experts.

Unlimited
 Featured 
Listings ‐
 If
 you 
have 
active 
listings
 on
 Trulia,
 you 
will
 now 
be 
able
 to feature 
them 
all.
By
 featuring 
your 
listings , 
they
 will appear
 in
 the 
top
 3 
results
 for
 relevant searches.
 This 
will
 give you
 4‐7
 times 
more 
views 
for 
your 
clients
 properties.

So
 What’s 
the 
Cost?

Good
 question.
 Trulia 
Pro 
is 
available
 to 
interested 
real
 estate
 agents,
mortgage 
brokers,
 local businesses
 and
 service 
providers 
for 
a
 low 
fixed
 fee.
 It ’s
 $39
 per 
month 
or 
$348
 per
 year 
which is 
equivalent
 to
 $29
 per
 month.
 But wait,
 there’s 
more. 
If 
you
 purchase 
one 
year 
of
 Trulia 
Pro and 
currently 
use
 any 
other
 advertising 
programs
 anywhere 
online, 
just 
fax
 or email
 us
 a
 copy of 
your 
statement 
or 
screen
shot 
of
 your 
ad
 and 
we’ll
 give 
you
 an 
additional 
3 
months 
free.

To 
find
 out 
more
 about 
how 
Trulia 
Pro
 works,
 please 
visit here.