Branding Moment: What You Read Is What You Get!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

We always admire branding that is straightforward and to the point.  It does not matter what the price is, what matters is that you the potential customer/client does not have to play guessing games as to what the product is or what the service is.

 

Pictured above is a bag of B & B charcoal.  We appreciated that is environmentally friendly and that it burns hotter, longer and cleaner. And it has no chemical additives, and a little goes a long way.  

 

Every aspect of this brand deals with what is in it for  the customer that will buy it, including that it labels itself as Texas style.  We all know that Texans are known for their barbecue.  

 

Smart branding emphasizes what it can do for the customer, and does not brand on how wonderful the company is.  It focuses on the customer, and not on themselves.

 

So, whether you sell ultra high net worth homes or low end properties, your brand should express what you can do for your clients, and not a whole litany of "me, myself and I"... Let your clients talk about you in their testimonials!

 

 

Posted by

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

CALL US FOR A COMPLIMENTARY CONSULTATION TO ASSESS YOUR BUSINESS DEVELOPMENT NEEDS. WE ARE HERE TO HELP YOU CREATE BUZZ!

—Ron & Alexandra Seigel, Managing Partners

805.770.1129

Click Here to Email Us

 

 

— Ron & Alexandra Seigel, Managing Partners 

 

Comments (42)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello A and Ron, Once again, to the point and gives great information to make me want to buy it.

 

Dec 01, 2020 07:11 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm we buy it, and we make decision on who we want to work with the same way.  A

Dec 01, 2020 07:17 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

This unassuming bag of charcoal certainly speaks of clarity in branding. Good illustration as usual. Hope you're looking forward to a fun and productive day. D

Dec 01, 2020 07:24 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Ron and Alexandra Seigel branding is very important as is the honesty behind it. Great example you gave

Dec 01, 2020 07:43 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I am looking forward to a wonderful day, it is warming up a bit after very cold mornings (low 40's), and creeping up to 70 degrees promises.  Happy December to you and Bernie!  A

Dec 01, 2020 07:43 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Rocky Dickerson no obfuscation is necessary and no self-aggrandizement either is needed. A

Dec 01, 2020 07:45 AM
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

The bag with the word Texas made me smile and made me think of Kathy Streib. 

Dec 01, 2020 11:13 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Lee 

We also thought of Texas, and I remember being in Dallas and having wonderful barbecue...A

Dec 01, 2020 11:17 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Love this Ron and Alexandra even though it did make me hungry for bbq!  There are so many products on the market and consumers don't want to spend too much time wading through stuff that matters not to them. If they want to know more about the company they can Google it. 

Dec 01, 2020 12:58 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib your point is well made.  This product was recommended by a real live human being at ACE who has used this herself and loves it.  I take her over over Google any day.We are barbecuing tonight...the weather is perfect for it.  A

Dec 01, 2020 02:03 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

It's very clear they know what they're selling. I like it Alxandra and now I'm wanting too BBQ.

Dec 01, 2020 04:34 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Ron and Alexandra Seigel - the brand tells me what is in it for me.  Great example.

Dec 01, 2020 07:20 PM
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I like the branding on that bag, Alexandra.  It's authentic and straight forward.

Dec 02, 2020 02:04 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

That definitely is a lesson in straightforward and simple marketing.

Dec 02, 2020 08:55 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Chris Ann Cleland we love this clear thinking.  No one is truly interested in all kinds of fluff.  A

Dec 02, 2020 09:01 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRS CRB, Phoenix Broker we do seem to barbecue a lot, and Ron is very good at it.  You need a small amount, and it cooks really fast. A

Dec 02, 2020 09:02 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat we can attest that this is an excellent product. A

Dec 02, 2020 09:03 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider first rule of branding, what is in it for the client?  A

Dec 02, 2020 09:03 AM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Author / Advocate/Short Sale

do a great job in defining the "branding" of a product  and/or company!!  I love how you break it down with the description and how the company uses it to show how it benefits the consumer.  I like the idea of "100% natural lump charcoal".... maybe I can use that instead of a lump of coal... right?

Dec 04, 2020 10:05 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

"Danta Claus" Hopper thanks for that very cute and insightful comment.  We appreciate it.  A

Dec 04, 2020 10:19 AM