We always admire branding that is straightforward and to the point. It does not matter what the price is, what matters is that you the potential customer/client does not have to play guessing games as to what the product is or what the service is.
Pictured above is a bag of B & B charcoal. We appreciated that is environmentally friendly and that it burns hotter, longer and cleaner. And it has no chemical additives, and a little goes a long way.
Every aspect of this brand deals with what is in it for the customer that will buy it, including that it labels itself as Texas style. We all know that Texans are known for their barbecue.
Smart branding emphasizes what it can do for the customer, and does not brand on how wonderful the company is. It focuses on the customer, and not on themselves.
So, whether you sell ultra high net worth homes or low end properties, your brand should express what you can do for your clients, and not a whole litany of "me, myself and I"... Let your clients talk about you in their testimonials!