Personalizing Your Communication Style in Real Estate

Steve, working with buyers and sellers, you do see/find many different personalities.   You need to ask a lot of questions, but sure identifies how we work with them.

Hi Steve- the best I can do is be who I am. I do try to discover if others are more formal in their communication or less so.

Hello Steve - it's a combination of all sorts of things that hopefully come together. 

It's also NOT a lot of things. 

For example, it's not a game but juggling seems to play a part of the process.  There shouldn't be any sleight of hand business going on but an element of magic can be associated, right?  It can be money-based and the financial implications go without saying but the emotional side of each encounter enter the picture too. 

Yes, it's a combination.  And sometimes it can seem quite complicated.  However, simplicity can't be dismissed.  

Thank you for sharing the information. Buyers and sellers in your area will benefit from your expertise. Wishing you continued success.  Have a wonderful day and sell a house.  bill

Hello, Steve Penner Making it personal is a nice trait to have as a REALTOR. Getting to know your clients is a must to help us tune into their personalities. 

Hello Steve and thank you for sharing this great information with us here in the Rain. Can I reblog this in a couple of weeks.   Make it a great day!

I started out in a very personal manner but that's just my style and what I learned from my Dad. Some of our clients are from our very first years and we're all still good friends now.  Everybody has wants and needs and after talking with them, asking questions it's easy to see what will work best for them.

Good evening Steve,

Everyone has their own style and way of connecting. I think asking the right questions to establish a commonality is important. Things always progress more smoothly after establishing a trust factor.

Steve I so agree with your message, I have always been "me" some like me others do not, but it is still "me" the Airborne Ranger Infantry CPT who will go to the end to make your deal come to the finish line, Endre

Personalization is so important and often overlooked today...I am known to say that we have to put our own style or flavor on marketing and virtually everything that we say or write

When clients are relocating to Arizona, my first questions are about their existing home.  What do they like about it?  What do they NOT like about it?  How does it fit their needs?  How it does it NOT fit their needs?  Answers to those questions help me direct my scope of work toward a solution and it's easy to uncover more personal information about someone when you ask about them and their existing home.  

Having relocated (corporate) from Kansas to Alabama to Missouri and to Arizona with a family helps me to understand their needs!  And getting to know their unique scenario helps me to know them.  Communication is critically important in relocation and any other real estate decision. 

 Buyers and sellers don't always know what they don't know.  Uncovering those answers is a process. 

Steve Penner Thanks for this great post.  I have to say, like Frank Sinatra "I've gotta be me" -- and when I married into real estate and my husband asked if I would become a Realtor, I said, "As long as I can be me!"  Well, he chuckled, but it has proven to be what is best for my clients (buyers and sellers), my husband, our company and me.  I am who I am -- just can't fake it!