Personalizing Your Communication Style in Real Estate

Real Estate Sales Representative with Royal LePage / Pro Ledger Online Software

Real estate is more than just brick and mortar. It's a people-centric industry, where real estate agents assume the roles of customer service representatives, counselors, and confidantes, all in one.

It's a professional endeavor, but it's also profoundly personal.

Personalization is the critical factor in this domain. Every client has their unique character and temperament. To establish a successful rapport with them, you must customize your approach accordingly.

The most exceptional real estate agents excel in this aspect. They possess the skill to personalize each client relationship based on their communication style, preferences, and dislikes, whether they are introverted or extroverted.

The bottom line is to understand your client's personality, and adapt your communication style, frequency of contact, humor, and level of detail to suit them.

How do you provide a "personalized experience" for your clients? Share as a comment below. 


Comments (12)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Steve, working with buyers and sellers, you do see/find many different personalities.   You need to ask a lot of questions, but sure identifies how we work with them.

Mar 15, 2023 06:06 AM
Steve Penner

thanks Joan.,... good comment about asking questions, very important. have a great day. 


Mar 15, 2023 07:08 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Steve- the best I can do is be who I am. I do try to discover if others are more formal in their communication or less so.

Mar 15, 2023 06:18 AM
Steve Penner

Yes good point Kathy Streib . Important to be adaptable yet still "authentic". Not  to "force" characteristics on yourself that are not there... while at the same time..  factoring in some of the preferences and styles of the customer. Thanks for the comment! 


Mar 15, 2023 07:05 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Steve - it's a combination of all sorts of things that hopefully come together. 

It's also NOT a lot of things. 

For example, it's not a game but juggling seems to play a part of the process.  There shouldn't be any sleight of hand business going on but an element of magic can be associated, right?  It can be money-based and the financial implications go without saying but the emotional side of each encounter enter the picture too. 

Yes, it's a combination.  And sometimes it can seem quite complicated.  However, simplicity can't be dismissed.  

Mar 15, 2023 06:38 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Thank you for sharing the information. Buyers and sellers in your area will benefit from your expertise. Wishing you continued success.  Have a wonderful day and sell a house.  bill

Mar 15, 2023 06:56 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hello, Steve Penner Making it personal is a nice trait to have as a REALTOR. Getting to know your clients is a must to help us tune into their personalities. 

Mar 15, 2023 08:03 AM
Steve Penner

Thanks Jerry.. great comments.. couldn't agree more.


Mar 15, 2023 08:30 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Steve and thank you for sharing this great information with us here in the Rain. Can I reblog this in a couple of weeks.   Make it a great day!

Mar 15, 2023 08:45 AM
Steve Penner

Yes.. reblog always welcome. Thanks again 

Mar 15, 2023 08:57 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

I started out in a very personal manner but that's just my style and what I learned from my Dad. Some of our clients are from our very first years and we're all still good friends now.  Everybody has wants and needs and after talking with them, asking questions it's easy to see what will work best for them.

Mar 15, 2023 03:24 PM
Steve Penner

So great when you can strike up a friendship along the way.  A high compliment to have that kind of relationship with clients. Thanks for the comment!


Mar 15, 2023 04:33 PM
Anna "Banana" Kruchten

Steve that is my style......we have a wonderful circle of friends that were clients at the start as well as our business partners.  Much like Debe Maxwell, CRS!

Mar 15, 2023 06:23 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Steve,

Everyone has their own style and way of connecting. I think asking the right questions to establish a commonality is important. Things always progress more smoothly after establishing a trust factor.

Mar 15, 2023 06:06 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Steve I so agree with your message, I have always been "me" some like me others do not, but it is still "me" the Airborne Ranger Infantry CPT who will go to the end to make your deal come to the finish line, Endre

Mar 24, 2023 08:54 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

Personalization is so important and often overlooked today...I am known to say that we have to put our own style or flavor on marketing and virtually everything that we say or write

Mar 24, 2023 11:34 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

When clients are relocating to Arizona, my first questions are about their existing home.  What do they like about it?  What do they NOT like about it?  How does it fit their needs?  How it does it NOT fit their needs?  Answers to those questions help me direct my scope of work toward a solution and it's easy to uncover more personal information about someone when you ask about them and their existing home.  

Having relocated (corporate) from Kansas to Alabama to Missouri and to Arizona with a family helps me to understand their needs!  And getting to know their unique scenario helps me to know them.  Communication is critically important in relocation and any other real estate decision. 


 Buyers and sellers don't always know what they don't know.  Uncovering those answers is a process. 

Mar 25, 2023 11:06 AM
Steve Penner

great comments!... yes, asking questions.. so important.  Clients need to know they are "heard".. otherwise, things can go wrong in so many ways. 

Mar 25, 2023 11:24 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Steve Penner Thanks for this great post.  I have to say, like Frank Sinatra "I've gotta be me" -- and when I married into real estate and my husband asked if I would become a Realtor, I said, "As long as I can be me!"  Well, he chuckled, but it has proven to be what is best for my clients (buyers and sellers), my husband, our company and me.  I am who I am -- just can't fake it!

Mar 25, 2023 01:04 PM
Steve Penner

Yes be you, not a fake, be authentic.  Although, not so good if you happen to be  Putin or Hitler ;) 

Seems the idea is to be aware of the needs and preferences of others and "authentically adaptable".  

Thanks for the comment! 

Mar 25, 2023 01:57 PM