Our burgeoning industy - history in the making

Education & Training with International School of Staging

Not day goes by without a Google alerting me of new ‘home staging' articles.  This industry has exploded into one of today's fastest growing business.  I clearly remember researching the ‘Home Staging' for my first class in 2004.  There were 16,768 Google entries. (I wrote it down) I began each class defining ‘staging' Today there are 2,500,000 entries.  That's enormous. 

I marvel at people's creativity, both as stagers and as innovators within the industry.  Today we see numerous business, courses, books and even cardboard furniture.  Why only this morning I read of a company that not only stages homes but provides a tenant.  Imagine that, a ‘fluffer' who will keep the home spotless and ensure that it looks perfect each day. That's clever.  

I applaud the generosity and talent of the people who entered the ‘I staged it -before and after' photograph competition.  The standard of the work submitted was amazingly high. Their photographs will be contributing to the education of future stagers, sellers and real estate agents.  How exciting for all of us to be a part of history. That's amazing!


Comments (2)

Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

I totally agree with you Andy, it is amazing to see the growth and the potential for the industry. Together we make a strong voice for an industry that is much needed in the Real Estate market!

Aug 03, 2008 02:01 PM
Andy Capelluto
International School of Staging - Seattle, WA

Thanks Karen dear for your support!

Aug 03, 2008 04:43 PM