So What Can You Do with ActiveRain Video?

By
Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

Now that ActiveRain is integrating Video powered by Mixpo into our platform, I wanted to share some bullet points about some of the "New" Video features, benefits, and capabilities. There will be tutorials coming soon for those of you who are currently using AR Video. Then there are those of you who might be considering why you should. Here's some "Key-Features" that every member should know regardless.

Comprehensive

The Video platform is a beginning-to-end platform that supports all phases of the on-line video ad processing from creation and distribution to optimization. There are some features and tools you won't find on any other video hosting or editing site.

Implementation

You can access the platform on-line and incorporate it into your own Websites and Blogs. You can stay connected to your database of performance analytics. Your high-quality Video Ads embed easily into banner ads, directory profile pages, search landing pages, Blogs, Websites, and more.

Flexible

You can create a Video Ad template and then localize it to run in specific markets or geographic regions. Data-driven In the ActiveRain Video Dashboard, you can measure Video Ad performance. Track the number of impressions, conversions and views. See when viewers stop watching or interacting with your Video Ads. There are tools to show viewers' geographic locations, the sites viewers visited before they displayed your Video Ad, keywords viewers typed to find your Video Ad, and more.

Dynamic

The ActiveRain Studio is where you create Video Ads. It is centered around a play-list where you assemble visual, audio, and overlay elements. After you publish a Video Ad to the Web, the elements remain separate. This means that you can return to the Studio at any time and optimize the Video Ad to improve its performance. Changes you make go live immediately everywhere the Video Ad Player is embedded. No more uploading or reloading to multiple sites. Auto-populate means one edit, one update!

Interactive

Through built-in interactivity, ActiveRain Video Ads generate leads and drive conversions. Each Video Ad automatically includes customizable calls to action and you can add interactive overlays and captions to promote special offers, direct viewers to your Web site, or link them to any Web location. NEW Forms have now been added that allow you to embed "Calls-To-Action" at any point in your video. Convert your viewers to leads, and leads to clients.

The Video Player

• Video Ads can be adjusted to different sizes to meet your site's requirements and page layouts.

• High Definition, Volume Control, Links within Video, Inquiry and Email buttons, Full Screen Mode and Lead Capture capability.

• The player adapts to bandwidth so each viewer benefits from the optimal combination of speed and quality.

• Video files are built from XML play-lists in real-time. You can now add your video to Youtube with a single click.

The On-line Studio

• Create custom Templates that can be copied and used for specific Video Marketing Campaigns.

• The editing time-line gives you full control over Audio, Video, Overlays, Music, and Narrations.

• Add your Personal or Company Branding and Custom logos.

• Import professionally produced video files, assemble your own collection of photographs, slides, pictures, and audio files, or begin from our library of files. There are thousands of stock videos and photos to choose from.

• Customize Voice-overs, Captions, Logos, Music, Links, Sound Effects and more.

• Edit Video with the built in Extraction tool. Cut, re-cut, and edit out unwanted portions of video.

• Generate leads by adding interactive forms, overlays, and calls to action.

The Dashboard

• Charts and graphs show how effectively a Video is driving views and conversions. Video Analytics.

• The map panel in the Dashboard presents a worldwide picture of where views and conversions originate.

• Track the Web sites that referred viewers to your Videos and the key words they used to find them.

• Dashboard and Studio are integrated, this means when editing Video ads, all changes are real-time.

The Ad Rotator

• Create different versions of the same ad and compare performance.

• Easily optimize different versions using color, captions, interactive overlays, and voice-overs, then measure and compare responses.

• The different versions run simultaneously and are delivered randomly in the same player to exactly the same audience.

The SEO Features

• We syndicate each Video with the search engines (optional) to increase the Video’s organic exposure.

• Videos can be indexed by Google, AOL, Yahoo, Ask, MSN and others with a single click.

There are some great video hosting websites available on the web, the difference between them and AR Video was hopefully covered in this post. You owe it to yourself to explore, know the differences and challenges, and then make your own decisions based on your personal needs and the needs of your viewers. AR Video is just another optional tool for members, it's not a requirement. Enjoy exploring all the possibilities!

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Rainmaker
464,807
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Thanks again Brad.  We'll be looking for more on using this and incorporating it into our real estate marketing mix.  John

Aug 28, 2008 02:04 AM #44
Rainmaker
181,445
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Thanks for posting this, Brad..we will be checking it out!

Aug 28, 2008 04:21 AM #45
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Scott - I am working on a post right now that shows how another member here is using photos and video to sell Real Estate.  I just featured his post as well.  It is not just the future, it is now.  :-)

Aug 28, 2008 12:00 PM #46
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Debra - it's worth the time to investigate for sure.  Let me know if you need any help.  :-)

Aug 28, 2008 12:01 PM #47
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

John - you won't be disappointed, watch for my next post about how this really works.  We have a members testimony that proves it.  :-)

Aug 28, 2008 12:03 PM #48
Rainmaker
181,445
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Thanks, Brad...we always do and you always are so helpful...thanks a TON!!!!

Aug 29, 2008 09:32 AM #49
Rainmaker
95,713
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

This is really a great post. Invaluable info. Thanks for helping us get acclimated in the video world.

Aug 29, 2008 11:15 PM #50
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Debra - you're welcome a ton!!  :-)

Michael - if you're like me, you'll learn best by doing, knowing what can be done really makes it easy to want to dive in and learn this stuff. What we don't know can hurt us.

Sep 01, 2008 05:02 AM #51
Rainmaker
184,814
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

I attended a seminar and they recommended Mixpro as well.  But, I am a newbie when it comes to video.  I am getting my new camera tomorrow (Lumix FX35 to use for video as well).  I have never taken a video so I need to start somewhere and am relunctant to sign up for another thing until I make sure I will use it--or can use it.  I am serious about this - so once I take my first practice video, should I sign up for AR Video and will it be easy enough to figure out from the get go?  People mentioned YouTube - should I play somewhere for free for a short time. I know I want Mixpro as soon as I know I will use it enough to not waste my money.  Hope this makes sense.

Sep 03, 2008 12:56 AM #52
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Cathy - you should call me after you get your camera, (it's a nice one by the way) don't sign up just yet, let's explore a couple things first.  Once you're comfortable with your camera, just shoot me an email or a call and I'll hook you up.  Once we know the overall plan and understand the Big Picture, it makes it easier, and me more qualified to make good and beneficial suggestions for you.  Click my name below, my number appears!  :-))

Sep 03, 2008 10:58 AM #53
Rainmaker
184,814
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Thanks Brad:  I just received my camera and will get familiar - there is a community event this weekend I want to blog about.  So, I will take pictures and video and then give you a call next week to see where to begin.  Thanks for the offer.

Sep 04, 2008 08:57 AM #55
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Devon - ReBlog means if you like another members post, you can ReBlog it onto your AR or outside Blog.

Sep 05, 2008 05:52 PM #56
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Cathy - you can call me anytime. I can help you with all that new video footage you're gonna have.  You will need some editing ideas and tips, and I have a couple great ones for you.  Looking forward to hearing from you next week. Thanks!!  :-))

Sep 05, 2008 05:54 PM #57
Rainmaker
184,814
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

I always contact you about my video and mixpo needs LOL.  Should I be going to a tech support person or is this one of the many hats you wear?  Until then :-) - here is my question.  It seems that it takes an awfully long time for the video in Mixpo to be synidicated to my YouTube account.  I have done three and one is on YouTube and one that I created in Mixpo November 3 still has the message "Awaiting processing and YouTube upload".  I posted another on Tuesday and I have the same message.  Also, I accidently duplicated it and have two versions - I tried to delete the one that is not collecting stats (thinking this is the right one) and can't because it is trying to syndicate and tells me to go in and uncheck youtube which it won't let me.  I am a bit confused as you can see - but loving the Mixpo format and quality.

Nov 13, 2008 05:49 AM #58
Rainer
63,224
Sonja Adams
Samson Proprties - Purcellville, VA

Wow...this is great news...now I can finally be an Active Rain movie star!!!!! thanks for sharing.

Nov 13, 2008 05:57 AM #59
Ambassador
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Cathy - I'm your guy!  :-)  I would try to resend to youtube and make sure you are providing the right account info.  The longest I have seen it take is overnight.  There is something not right if it's been this long.  I noticed today that Mixpo was having a bit of a slow time gathering the analytics on my videos, it may be that they are working on the site.  Let me know if you're still having any difficulties ok?  Thanks.

Nov 13, 2008 12:46 PM #60
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Sonja - you CAN be an AR Movie Star!!  :-)

Nov 13, 2008 12:46 PM #61
Rainmaker
184,814
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Brad:  Glad you're my guy :-)  Just to let you know - after I wrote the above comment about Mixpo linking to YouTube, the one I submitted on November 3 finally appeared in YouTube yesterday and I did not change anything so I know my submission log in was correct.  The one I published on Mixpo November 11 still has not appeared.  I posted them myself directly so today I had two versions of the one that finally cleared Mixpo.  I wonder why it is taking so long.  I like having it on YouTube within a day of posting on Mixpo but when I post it myself, I end up with two and I want one place to take all the analytics - it gets confusing with two out there.

Nov 14, 2008 12:51 AM #62
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Cathy - I would uncheck the box that has Mixpo upload it automatically to youtube.com for you.  I suggest just doing it yourself, that way you know it's there for sure right away, and then you won't have any duplicates on youtube to delete later.  Keep it simple.  Not sure why it would take so long for mixpo to syndicate the video to youtube, but this would be a good solution in the meantime till I can find out.  :-))

Nov 14, 2008 01:11 AM #63
Rainmaker
752,199
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Brad....I had to read a few blogs to find out where to FIND Mixpo and BAM....this it is right there!

Now, hmmmm....Just when I'm cutting expenses in every corner possible, I might have to bank this new tool for a few months! But it sure looks awesome.

Thanks....yet again...for being our hero!

 

Dec 06, 2008 12:19 AM #64
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