What methods of non-traditional advertising have I tried in order to promote my Notary Signing business?
Short answer: you name it, I've probably tried it...
Long answer: Business cards, direct mail (post-cards), local publications-telephone directory, community maps with coupons, cold-calling, Website creation, email marketing, magnetic vehicle signage, vinyl window lettering, spinner signage (kids on corners), bootleg signage at offramps and major cross-streets, purchased notary listings on notary websites, joined and active member of various notary-related and real estate websites, purchased paid listings for targeted areas across Southern California, and information/free listings on every free website listing service that I can find.
My latest folly? I'm co-oping for flyer/coupon placement on delivery pizza boxes with a well-known national chain for distribution in an area I can easily service.
My greatest difficulty has been getting to my target audience (escrow officers, mortgage brokers and attorneys) by figuring out how to get past their receptionist/gatekeepers. I've tried bribes like Starbucks Coffee, Krispy Kremes, Chocolate Covered Macademia Nuts and even bottles of wine during the holidays.
Please note that all of these methods have been relatively inexpensive. I'm looking for ways to expand my exposure to John Q. Public and perhaps then reach my target by way of ...well...by accident.
What inexpensive methods of advertising have you had successes with?
"A Quick Note"