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How does a Home Inspector get his foot in the door w/ realtors?

By
Home Inspector with Full Circle Home Inspections

This is the million dollar question & i'm sure there are about that many answers as well.

For a few years now I have tried to get my business name out there. Tried some direct mailing, email, phone, ect.

It has not only taken time but some resources without much of a return.

I'm aware that a majority of Realtors have a preferred inspector so I am happy with being put on a backup list, not many results there either.

I started my Inspection business in 2006 with only the goals of building a great business while providing the local public a priceless service. I am the owner / operator. Everything to do with my business has been done by yours truly, including marketing, web page design & the other thousand little things that a small business owner does:)

I like to think that my service will speak for itself, which has been the case in the past. Most realtors that have used my services have become recurring customers. I try not to be that pushy inspector always contacting you about business.

When I became a Home Inspector I knew that I would be doing this for many years to come. Also as the years in business add up, so should my customer base.

Just wondering what your opinion is on contacting local professionals about business opportunities.

Any info or comment will be helpful, thx.

Have a happy & safe holiday season.

Jeff Gollaher

Full Circle Home Inspections

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Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I'm sorry I don't have time to read the previous 72 comments right now, so I hope this isn't a duplication.  I choose professionals like home inspectors, lenders, etc., through a successful co-op - one in which the other agent's favorite professionals impressed me.  The next time my "regular" is not available, that's when I'll try the alternative.  In other words, you gotta get out there doing some business, and hopefully the co-op agents will become your potential customers (not to mention the initial agent becoming a repeat customer).

Dec 05, 2008 01:56 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Jeff - Go where real estate professionals are.  The home inspectors in our area who seem to consistently get much of our business, actually visit real estate offices, strike up converations, leave promotional material behind, etc.  Once an actual inspection is scheduled, make certain you are on time, and perform professionally.  The rest takes time.

Dec 05, 2008 02:03 PM
Anonymous
Zaida Clay Harris, Signature Properties Group, St. Simons Island

Hi Jeff,  I have a great carpet cleaner.  I found him because when he branched out on his own from his previous employer he sent all the Realtors a special offer to clean their carpets.  I had some bad carpets and had had them cleaned in the past with so-so results.  I figured what did I have to lose.  He did a great job and I recommend him all the time.  Make a special offer, maybe on a listing home inspection.  That way the Realtors can get to know you and see how you work.  Once they are comfortable with you they will start using you for their inspections at the time of contract. 

Dec 05, 2008 02:19 PM
#75
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

It's hard to break in when everyone has a pre-established list of preferred people--- just keep hanging in.

Dec 05, 2008 03:25 PM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

Jeff.. Ask to speak at a Association Lunchon and Company Sales meetings... I have seen some inspectors use signs in the yards too.

Dec 05, 2008 03:50 PM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Jeff, it's all about cultivating long-term business relationships.  Just keep going to all the Realtor events and being seen in a positive light.

Join my NEW group for professionals who work from their home office at http://activerain.com/groups/virtualoffice

Regina P. Brown
Allison James Estates & Homes
www.ReginaBrown.AllisonJamesInc.com

Dec 05, 2008 05:50 PM
Marcia Kramarz
Re/Max Executive Realty - Medway, MA
CDPE,LMC,CBR

Well you've certainly got a lot of feedback on this one - I agree - Offering something like taking new agents on a real inspection or an inspection on a seller's house - that you do at no cost to the seller gets a lot of bang for the buck - you make the listing broker happy and you form new alliances with the new agents... GOOD LUCK ...

Dec 05, 2008 09:14 PM
Blatt + Cutino
Coldwell Banker Realty - Monterey, CA
Broker-Associate 831/206-8070*Call today*

I agree with all of the above. Especially education and having them be on an inspection..maybe even pass around sample reports. That is important to me. What is my client going to get in his hands and can he read it. I have a preferred Home Inspector and wouldn't use anybody else. I think of my home inpsector like I do my hairdresser.

Dec 05, 2008 10:49 PM
Steve Shaw
Keller Williams Realty - Mobile, AL
e-PRO, Gulf Region Properties Team

Jeff,

Being a member of Active Rain helps.  2 of our preferred inspectors we found through the Active Rain network.  Keep blogging and posting.

The other suggestion is to ask to make a presentation at a local real estate office weekly meeting.  Use the presentation as an education experience for the agents.  Make sure to tell your story and why you can do a good job for the agents customers.

Good luck!

Steve

Dec 05, 2008 11:55 PM
Anonymous
Elke McMenemy, Broker, St Augustine Real Estate Inc, FL

Jeff, assuming that you conduct very thorough inspections, are always honest in your assessment of the property (regardless of whose feelings might be hurt or whose transactions may not go to closing), my best advice to you would be to join your local Board of Realtors® if you are not already a member and certainly your local Women's Council of Realtors® chapter where you will meet and be able to network not only with Realtors®, but also other professionals in the housing industry such as mortgage brokers, closing agents and attorneys who are also good sources of business for you since they come in contact with buyers and sellers as well.  Become involved by sponsoring a luncheon or some other function, and you will see that your name will be on people's lips and your business will grow!  Best wishes! 

Dec 06, 2008 12:11 AM
#82
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

I'm going to suggest cultivating your SOI more = the people that know you and know you do home inspections.

Being on a realtor recommended list is terrific - BUT - a LOT of home buyers do not use ANY of the inspectors recommended by their agents.  I have had only one buyer use a home inspector I recommended.  The others asked for recommendations - I usually give four or five names - and then they come up with some guy I never heard of from out of the area.  They didn't want someone who they perceived was in cahoots with an agent.

This happens a lot -one of my co workers said she stopped recommending her favorite inspector in hopes that the buyers would use them since they weren't on the list.  LOL

So my advice to you is to make sure your SOI really knows what you do and see if they will help you by recommending you to their friends who are buying a home.

 

Dec 06, 2008 12:12 AM
Anonymous
Anonymous

Check out Tim Davis' blog

http://activerain.com/timdavis

He has a tip about making a cheat sheet for realtors. Things to look for in a home that would keep it from passing FHA inspection.

Offer it to a realtor, maybe even get in front of them during their monthly meetings to discuss.

Dec 06, 2008 12:24 AM
#84
Tom Burris
NMLS# 335055 - Baton Rouge, LA
Texas/Louisiana Mortgage Pro - 13 YRS Experience

Check out Tim Davis' blog

http://activerain.com/timdavis

He has a tip about making a cheat sheet for realtors. Things to look for in a home that would keep it from passing FHA inspection.

Offer it to a realtor, maybe even get in front of them during their monthly meetings to discuss.

 

Dec 06, 2008 12:25 AM
Anonymous
Melva

Many people mentioned networking with new agents......in fact, at our holiday cocktail party at the office, many affiliates gravitated to me when they found out I am new to the business. And that face to face chat is always good....since we are in the people business, most of us seem to have an intuitive sense of working with others. In our licensing course, it is mandatory to list at least 3 affiliates in each category and let the client decide.

Dec 06, 2008 01:02 AM
#86
Laura Berman
Nick Sadek Sotheby's International Realty - Grass Valley, CA

My suggestion is to gather testimonials from the agents that are happy using your services, then go into the offices "face to face" with a resume and those letters and talk to each agent.  Service providers need to realize that by the time we are needing your services we have already invested months with the buyers, showing them property, writing and negotiating the contract, etc.  We then put our name on the service providers we recommend.  It is not worth one bad recommendation to have months of work blow up in my face, or an after the fact problem with an inspection that requires months of work after close of escrow to keep me from needing my E&O Insurance.  If you are good at what you do agents will use you again and again for the reasons mentioned above. 

Dec 06, 2008 03:09 AM
Damon Botticelli
Vegas Real Estate Photography - Las Vegas, NV
Real Estate Photographer

wow, lot's of great comments here! 

A few months ago I got a call from an inspector I'd never met.  A few things about it were annoying: Call was from secretary, not inspector, didn't ask me if they had reached me at a good time, I'd never met them before, and when I asked them to email me a sample report, it sounded like it was a hassle...and I don't think I ever did get that email!

Face to face contact and consistant follow up should help get business.  Also, have a sample report to give or email to agents who are interested, but haven't used you yet.  And ask the agents that have used you to refer you to another agent.  Ask a broker if you can bring donuts to an office meeting and hand out a few business cards.  While you're there, make some contacts, ask for cards, and follow up with a personal call or email within a few days and then every once in a while.

there's my 2 cents, I hope it helps.

 

Dec 06, 2008 12:48 PM
TIM MONCRIEF
Tim Monciref - Austin, TX
Over 2,000 homes sold…..

Just go to every realtor event in the price point that you want to be in....and do it over and over and over.  I would have a plan to go to 4 a month....every month....until your database is where it needs to be and then slowly back off...

Dec 07, 2008 09:57 AM
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi Jeff, It can be tough to start a biz. Are you an affiliate at the Board?  Affiliate members get more trust & respect. This has probably been said B4, but get an 'in' to the larger & medium offices. Make the rounds. Let people get to know you. My Ann Arbor, MI office is quite large. There are daily educational offerings. Become the offices' inspector. Volunteer to do the new agent training on inspections. The more experienced agents will start to notice you & this will put you in the path of business!!! Try it. It will work. 

Dec 07, 2008 10:45 AM
Kay Raber
Keller Williams Integrity First Realty - Mesa, AZ

Wow Jeff!

When I logged on and read your question, I wanted to jump in and help immediately.  But, then I saw there were 89 comments already.  Don't you just love Active Rain?  So much good information and helpful people with just a click of a button!  Here's to your success in the new year!

Dec 07, 2008 01:58 PM
Jeff Gollaher
Full Circle Home Inspections - Sacramento, CA

Wow

Thank you all for the helpful suggestions.

Let's see what next year has for us.

Good luck to all.

 

Jeff G

Dec 09, 2008 03:12 PM