Real life situation "needs" Real human being. Respect for Peers. Show courtesy, trust and respect to other real estate professionals. Real estate is a reputation business. What you do today may affect your reputation - and business - for years to come. Avoid the inappropriate use of endearments or other denigrating language. Follow the "Golden Rules" - Do unto others as you would have them do unto you. Does it mean to act badly unto others? No it doesn't!