I cannot stress enough the importance of tracking the sources of your new leads. If I were to put a dollar sign on the value of this data, you would probably choke on your lunch right now. Knowing the who, what, when, where and why behind consumer behavior is the most important element to any b
...
01/31/2012
The best way to set your marketing efforts up for success…PLAN! A calendar of marketing events, next to reviewing your budget from the prior year, is one of the essential first steps to a successful year of marketing. Those who set goals, write them down, and then review them are ultimately mor
...
01/24/2012
If you are a regular reader of our blog, then you’ve probably already thought about what you want your business to accomplish in 2012 (maybe you even wrote it down!). This is great! Now, we really need to get specific about it, and definitely write it down! Your goals need to be attainable, yet
...
01/17/2012
Looking back on 2011, I’m sure we are all reminded of the goals we meant to accomplish last year. Instead of letting this deter you for 2012, let it inspire you! Some things that may have been on your goal sheet: • Consistent marketing plan • Building a presence on social media sites • Create mo
...
01/10/2012