Blogging, a Tool to Attract Mainstream Media Attention - 05/31/07 06:42 PM
A chapter of the book Realty Blogging deals with the impact blogs can have as a public relations tool. Over the years I was sought out by mainstream media writers for quotes and source information and now I am happy to announce so has my star pupil, Ines! None other than the venerable Miami Herald referenced Ines and her blog in an article about the start of hurricane season..."Ines Hegedus-Garcia, a Realtor in Miami Shores who writes a blog on the residential real estate market and the Shores community, has posted a notice about the tax-free shopping days on her website … (15 comments)

Good Article on Becoming the Neighborhood Expert - 05/30/07 09:59 PM
(After an extended hiatus, I'm back to blogging. My mom is to be released from the hospital tomorrow and we close on our house tomorrow as well. Hallelujah!)
I receive RIS Media's daily email blast which, more than once, has provided good fodder for blog posts. I recommend it for that reason alone. In today's email, there is a feature article on how to become a neighborhood expert. It lists the following...
Know the community leaders - network! Know the local real estate marketKnow the schoolsKnow the local amenitiesKnow the local businessesKnow about clubs, associations and churchesKnow about public works issuesFind out about … (45 comments)

Blog Interrupted - 05/25/07 10:50 AM
As some may have noticed, I've been absent from AR for several weeks. Truth is, life just got in the way. My mom has been hospitalized for four weeks now and my wife, Amie, and I are in the throes of purchasing a townhouse. That, plus the other routine stuff life is made of, has captured most of my time and attention. 
But, as Arnold put it, "I'll be back!" (Hopefully, starting next week. We'll see.) 
… (10 comments)

Blogging and International Realty - 05/03/07 01:21 PM
My business partner, Richard Nacht, and I have been tasked with the responsibility of writing an article for an international real estate publication on how real estate blogs are being used globally. While I have a good frame of reference for that within the context of the US and Canada, having written a book on the subject, I have no such frame of reference outside those two countries...and I need some help. 
If you feel you could speak to this issue, please leave a comment. If I use your insights, I will provide the appropriate level of attribution to the source. I'm … (7 comments)

RSS in Plain English, Courtesy of Lee Lefever of Common Craft - 05/03/07 09:22 AM
Lots of web users have no clue about RSS or how to use it. The technology comes off as still too geeky. Well, my friend Lee Lefever of Common Craft has made understanding RSS simple and easy with his short 3 minute (give or take) fun video.
Click To PlayWhen you get finished watching the video, check out Lee's new show.
BTW, I recommend either Google Reader or Bloglines. I use Bloglines personally, but am thinking of making the switch since my home page now is the new iGoogle.  Of course, if you're a Yahoo fan, using MyYahoo! works just as well. 
PS: … (7 comments)

Six Myths of Blogging and Blogging's 'Dark' Side - 05/02/07 04:27 PM
A couple of articles I've read recently are worth bringing to your attention:
Six Blogging Myths That Are Holding You Back
The Dark Side of Blogging: Warnings from Leading Bloggers
The first article deals with a number of myths relative to blogging that the author, Rich Brooks (a friend of mine), suggests might become conventional wisdom if left unchallenged. A couple of the ones he mentions are things I've heard Realtors say.
Blogging takes too much timeRich's counters by saying, "[I]n the past two-and-a-half years of blogging, I've discovered that it's probably the most effective use of my marketing time." Based on my own … (6 comments)

Project Blogger: Location of Polls - 05/01/07 10:50 AM
In the previous post I mentioned polls and received some comments from Active Rainers who weren't aware polls existed. That's a word to the wise for Ines and I to include links to them each week. We're not attempting to manipulate the results in any way, but neither do we want to deny the privilege of those who prize Ines' efforts to vote on her behalf. 
Here are the links:
Week one (look in the left-hand column)Week two 
… (3 comments)

Project Blogger: Coming in 5th Two Weeks in a Row - 05/01/07 10:06 AM

UPDATE: I misinterpreted what the graph intended. I thought that we had come in 5th for the 2nd week. Ines sent me the link to the actual week 2 results. 
One thing that needs clarification. We are using her AR blog for the contest for the time being, until her new site is ready. Then, we'll shift to it. However, the judging is apparently focusing on her current blog on Ines and Rick's business website.  
----- 
Looks like Ines and I are doing pretty well in terms of our Project Blogger standings. Over the past two weeks we've come in 5th out of … (11 comments)

 

Paul Chaney

Lafayette, LA

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Tips, ideas and honest advice about how to use social media as a marketing tool gleaned from industry veteran and thought-leader Paul Chaney.


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