STOP THE PHOTO SHOOT!! - 10/30/08 06:49 PM
I received a frantic phone call from a realtor last week saying he needed to get a vacant condo staged IMMEDIATELY!! Okay, I do hear this all the time, everyone wants their job yesterday...but here was his dilemma...
He had recently become the agent for a group of condos that were finally nearing their completion after a year of construction woes. The first units were completed and he was ready to have his photos taken and begin his marketing....BUT, the seller/investor DID NOT WANT THE PROPERTY STAGED! They did not see the value in it!
THANK GOD this very smart realtor … (21 comments)

It Is Time to STAGE our Companies - 10/25/08 02:05 PM
Everyone I speak to these days have been singing the same old tune...things are slow around here, not much business going around, phones hardly ringing, etc. etc, etc. So what are you to do if you are running your own business?
I have found this bit of down time THE PERFECT TIME to revamp my marketing materials, website and logo. As professional home stagers we all say that you never get a second chance to make a great first impression, so we need to take a look at how our marketing material speaks to those who are searching us on the … (7 comments)

Celebrating the HARVEST! - 10/17/08 09:55 PM
Fall is my absolute favorite time of year. I love the weather, the color of the trees, the food and the festivities that go along with fall. Here in Old Bridge, New Jersey my favorite thing to do with my grandson is take an old fashioned hayride at Cottrell Farms.
I just can never get enough of apple picking and apple pie. Finding that perfect pumpkin that will make the neatest jack o lantern is high on my list of things to do, BUT never as high as drinking PUMPKIN LATTES. You know it's Fall when Pumpkin Lattes are advertised in … (1 comments)

Are Realtors Expected to Pay for Staging in this Market?? - 10/12/08 08:36 AM
I am not sure if this is happening in your area but in the past month I have been on several consultations where the SELLERS EXPECTED THE REALTORS TO PAY FOR THE STAGING OF THEIR HOME!! Is this happening to you, and if so what should you do??
Let me first say that I truly belive that realtors should be pay for the consultation of the home stager. I think that it is important to team up with a professional Home Stager and have us as part of your marketing team. We can review your clients property and be the "bad … (11 comments)

Does Your life need Some Fireproofing? - 10/06/08 11:44 AM
This weekend I had the wonderful opportunity to view the movie Fireproof with Kirk Cameron. While the main stream hollywood world may not nominate this movie for any academy award, I WOULD HIGHLY RECOMMEND that you make the time to see it.
We live in a throw away society today. The values that many of us were raised on as children have dwindled away and society has paid a price for it. This movie has  a POWERFUL  message and I believe that  if  many would follow  the guidelines recommended in this film they will surely prosper in ALL THINGS!
Want to … (6 comments)

STAGING CHANGES THE WAY YOU LIVE - 10/02/08 11:01 PM
Everyone knows that the way you live in your home and the way you sell your home are two very different things. When selling your home you must prepare it in a way that will showcase the HOUSE! In this photo you may find that the before picture is not so bad. In fact it is actually a great room...there was just one problem with it....
IT'S NOT THE DINING ROOM OR THE EAT IN KITCHEN....the sellers chose to place their dining room table in this room because they loved the EMPTY, SPACIOUS feel of having less furniture in their living … (15 comments)

When the Going Gets Tough, The TOUGH GET GOING! - 10/01/08 11:03 AM
In today's troubled economy, l fear that many small business owners may be tempted to throw in the towel because all around us it seems that the housing market is doom and gloom. I say that now is the time to market yourself to others, get your name out there and be ready when things return to normal!
As President and Founder of ReStyled to Sell Home Staging I can tell you firsthand that the real estate market has slowed tremendously over the past few weeks. That is a no brainer, everyone can see that. As professionals who are in … (19 comments)