property marketing: Google Dumps Real Estate Category - 01/28/11 06:19 AM

This week Google announced they will be "retiring" the Real Estate category with Google Maps.  This likely means a big change in how properties will be marketed online.  For more on what exactly this will means to the real estate industry visit the Property Marketing Gurus Blog.

property marketing: Six Must Have Metrics - Property Marketing - 09/16/10 10:20 AM

Key performance indicators (KPI’s) are metrics organizations use to track and evaluate how well they are at making progress towards their long-term goals.
What metrics does your property use evaluate progress towards your apartment marketing goals? Do you wish there was a better, more efficient way to track your property marketing leads? Do you ever wonder what your prospects are thinking when they read your ads? Are your staff members effective at turning leads into leases?
Are you thinking outside the box? Change is inevitable and necessary to stay alive in this economy. To grow your business, your property … (0 comments)

property marketing: Smart Property Marketing Tools - 09/08/10 05:29 PM
Do you have a hard time keeping up on the latest tools to get the most from your property marketing?  Here are four great tools that will take your marketing to the next level. 
Read more here -->Smart Property Marketing Tools
These are just a few apartment marketing tools that will help you get the most from your marketing effort and hlep keep you a step ahead of the competition.

property marketing: 4 Low Cost Property Marketing Tips - 09/07/10 02:30 PM
It's harder than ever to keep up with today's latest apartment marketing tools and technologies.  So, here are a 4 low cost / high impact tools you might want to use. 
Property Marketing Tips
We hope these tools make your marketing a little better and your life easier.  Redifning property marketing one property at a time -

property marketing: Smart Property Marketing – Tips on How to Use Google Analytics - 09/03/10 08:13 AM

An important part of any smart property marketing strategy should include the use of Google analytics on your website. Now, it doesn’t matter what type of website you have for your property (your own custom website or a third party hosted site), you can embed code on the site that will give you access to Google Analytics – for FREE! Think of the difference as driving a car blind or having a windshield to see where you are going.
Once you have Google Analytics installed you can start analyzing all kinds of helpful information. Not only can you track … (1 comments)

John Stepleton

John Stepleton

Beaverton, OR

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