In order to find new customers, you have to know how to pinpoint the people who need you, right? Well how do you do that? Whether you have a storefront or an online shop there are thousands or even millions of people out there who you could bring in for sales. But which ones are the ones you need to be targeting in your advertising?
There are two types of advertising - successful and failed advertising. Knowing whom you are marketing to and making sure your message gets to them will be a determining factor in which of those categories you fit into.
Who Is Your Audience?
Bill Bartmann tip #1 is to identify your audience. You need to know whom you are really trying to sell to. Take a moment to think about what it is you offer. Whether it is a good or service, there is likely a specific audience that is more likely to be interested in your offering than others. Make a note of which those people are. Are you more geared towards men or women? Young or old? Make a detailed list of what type of people will most likely be interested in hearing from you about what you have to offer.
What Do You Do For them?
Bill Bartmann tip #2 is to ask yourself what needs can you fill and what problems can you solve for people? What do you offer and how can it help someone? If you are selling on a larger level, are there businesses that can use the type of thing you have to offer? If so, add them to your list of prospects.
Who Can Afford You?
Bill Bartmann tip #3 is while you may know the market you want to be selling to, you have to make sure you are able to sell to that market and that they can afford you. This is especially the case in the current economy. You should take a look at what your competition is charging and make sure you are competitive to that market.
When Do People Need to Buy?
Bill Bartmann tip #4 is to recognize when people need to purchase the things you have to offer. While you may think any time is a good time for people to be purchasing your products, there are also likely times when they are more prone to make those purchases or will need your products and services. If you sell tuxes or dresses, you want to make sure you are heavily into advertising during prom season. If you run a landscaping business you want to be getting your name out there as winter winds down. Make sure to recognize when you need to give your advertising an extra strong push.
Finding Customers
Bill Bartmann tip #5 is to now reach out to those potential customers. Take your demographic into account and decide the best way to reach them. Should you purchase an ad in the newspaper? Would you be better to hand out flyers around the downtown area? You will have to decide which advertising option is the best for your company and do it.
Bill Bartmann offers online business courses so people can develop the necessary basic business management skills to be successful. Bill Bartmann's Billionaire Business Systems has helped thousands of entrepreneurs reach their goals by showing them how to strengthen their business even during times of economic uncertainty. Bring out the Billionaire in you; visit http://www.billionaireu.com/
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