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Is a Google feed in your best interests?

By
Real Estate Agent with REMAX Alleiance

Information on the new google feed. Tell me what you think. 

Below is the Google agreement.  Please note the sections in red.  "Without attribution" means they can show the listing but not you.  Today, they allow consumers to find you.  Tomorrow, will they?  Also, the terms "Google services" and "services by Google" are so vague, they might allow Google to provide the listing, with no control by you, to third parties as a "service."

To post or not to post is not an easy issue.  What is your feedback?  Certainly you want great exposure for your listings.  But do you want third parties using your data and intellectrual property to attract consumers so they can refer them to you?  What if Google sent the listings to Yahoo, which then sent the leads to its partner Prudential?  Are there liabilities to you and to your seller if the listing information displays anywhere and everywhere?  If we exercise no control, do we turn ourselves into a "utility" where we bear the risks while others gain the profits? 

Or, am I creating a tempest in a teapot?  Afterall, Google is not doing these things today.  We could participate today, until and if the rules are changed.  On the other hand, if we help Google or any other portal to become a real estate "gateway," would we still be able to pull out?

What are your thoughts?   I will post the results.

By the way, if you are posting your listings yourself, are you paying attention to the terms?



/http://webmail.rmxtalk.com/services/go.php?url=http%3A%2F%2Fbase.google.com%2Fsupport%2Fbin%2Fanswer.py%3Fanswer%3D62594%26ctx%3Dsibling
Your Rights/

Google claims no ownership or control over any Content submitted, posted
or displayed by you on or through Google Base. You or a third party
licensor, as appropriate, retain all patent, trademark and copyright to
any Content you submit, post or display on or through Google Base and
you are responsible for protecting those rights, as appropriate. By
submitting, posting or displaying Content on or through Google services
which are intended to be available to the general public, you grant
Google a worldwide, non-exclusive, royalty-free license to reproduce,
modify, adapt, publish, and otherwise use, with or without attribution
such Content on Google services solely for the purpose of displaying,
distributing and promoting Google services. This license terminates when
such Content is deleted from the Google service to which you originally
submitted. Google reserves the right to syndicate Content submitted,
posted or displayed by you on or through Google Base and use that
Content in connection with any of the services offered by Google. You
represent and warrant that you hold all necessary rights (including
without limitation any copyright, trademark, patent, publicity or other
rights) in the Content.

REMAX Allegiance

Bob Blunt

Jacqulyn Richey
Prominent Realty Group - Las Vegas, NV
Las Vegas Real Estate

You know what they say about putting all of your eggs in one basket?  I dont' think its a good idea to rely soley on one company, no matter how great they are. Just my 2 cents. -Charles

May 22, 2007 05:42 AM
Patrick Harfst
Realty Executives - Phoenix AZ - Gilbert, AZ

Ted,

Google is large enough that they could shake the tables pretty well, if they chose to. I'd be careful with a partner who is that strong. Kind of like taking on a venture capital partner, but giving them 51+% of the decision making. The same partner that is powerful enough to "give you the world" is also powerful enough to "take it away". Diversify your efforts.

May 22, 2007 06:01 AM
Patrick Harfst
Realty Executives - Phoenix AZ - Gilbert, AZ

This from Drudge, just a few minutes ago...

Google's goal to organise your daily life

By Caroline Daniel and Maija Palmer

Published: May 22 2007 21:08 | Last updated: May 22 2007 21:08

Google's ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.

Eric Schmidt, Google's chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world's information.

So, are we still wondering about Mr. Google and his "intent"?

 

May 22, 2007 02:10 PM