If your business involves you being able to sell tangible products, you may think there is no real way to get ahead in selling. People are either going to like the product or not, right? Not necessarily. When you are out selling the product, you become an extension of the product that is being sold. Therefore, the more you know and the more confident you are in talking about the product, the more likely you are to make a sale.
Here's a quick refresher on what you should know about the product you are selling:
Intimate Product Knowledge
Bill Bartmann tip #1 is to know the product in great detail. Do you remember in school when you knew you were having a test on one chapter of a book and you read it over and over and over trying to remember every detail since you didn't know what the question would be on? This is just how you should be thinking about the products you are selling. You have no idea what people will want to know and what questions they will want to ask about the product during your pitch, so you should know everything, without even having to think about it. Does it come in different sizes? What are they? What about different colors? Scents? What is it made of? How was it made? Where was it made? What ingredients are in it? Try to know everything you possibly can about the product so you always have an answer ready to go when you someone asks.
Cost Comparison
Bill Bartmann tip #2 is in addition to knowing what the product costs for your customers to know what other similar products on the market cost. You need to know what your competition is selling it for. This can go one of two ways. If you are selling the lower price product, you should make a point of letting your customers know this and let them know what a great deal they will bet getting by working with you. If you are selling the more expensive product, make sure you understand why yours costs more and why customers should be willing to pay more. Is it a superior product? Do you have better customer service? No matter what the reason yours costs more, make sure you are ready to explain it to potential customers in a way that they can understand the value.
Delivery
Bill Bartmann's tip # 3 is the final area your customers may have a questions on - shipping and delivery of the products. Perhaps they don't want to carry it now or want to know how to get more down the road. Make sure you know what options are available and are ready to answer those questions so they know they can get what they need from you.
Bill Bartmann offers very detailed due-diligence advice in his online course, Billionaire Business Systems. This course covers financial and legal issues of starting, owning and operating a business. To be successful in business and to avoid the most commonly made mistakes and pitfalls of business ownership, check out Bill Bartmann's course at http://www.billionaire.com
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