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Western New York Real Estate - What is VIP Pricing

By
Services for Real Estate Pros with Retired Associate RE Broker

What is VIP Pricing

Several Realtors are listing homes on the internet with VIP pricing. What exactly is VIP Pricing? Well it is a way to get a home on the MLS with a lower price. VIP pricing is a technique to attract buyers to put an offer in on a property while at the same time pacifies a seller who may be reluctant to put their home on the market for a particular price because they don’t want to take less than a specific figure. In other words it is a starting point, they really are looking for a lot more than that price. Basically they are telling you what their bottom line is. Is this good or bad? It is different and affects what we are going to offer on the home. It is out there, and you should be aware of this strategy in selling.

Comments(3)

Marie Westerman
Blanchard and Calhoun Real Estate/ Wilson Parker Homes - Evans, GA
New Homes Sales Specialist Evans GA REALTOR

Very interesting we haven't started doing that yet here in the Augusta Georgia market.

Sep 04, 2009 10:38 AM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

SO if I write a full price full term agreement I may not get paid and the buyer may not get the home?

Sep 04, 2009 02:26 PM
Colleen Irwin
Retired - Irondequoit, NY
Creative Real Estate Solutions...

Terry -- it is all negotiable...

Marie -- be glad...

Sep 10, 2009 05:37 AM