Anna Kruchten of Arizona "AnnaBananaRealty" reminds us to revisit our #0 Second Commercial or Elevator Speech. She provides some good tips on spicing it up a little and keeping it energized.

Via Anna 'Banana' Kruchten, Anna Banana Realty, Phoenix AZ:

How Memorable IsAre you bored? You might be boring! Your 30-Second Commercial?

I don't know what things are like in your area of the country, but in Phoenix, there are so many networking opportunities, you could literally attend 4 meetings a day and not hit all of them.

You know the kind ... chicken caesar salad for lunch, and eveyone gets a chance to give their 10- to 30-second elevator speech. So be honest. How bored are you by the time it comes around to your turn? More to the point, how many people do you actually remember? How many names have you written down of those you want to meet afterwards?

So ... if you're bored during what can seem like an unending parade of uninspired introductions ... have you ever stopped to think about how bored other people might be listening to yours? Especially in a crowded industry like real estate!!! I was at a meeting just the other day, and I was one of 5 Realtors in the group! I had a teacher in grade school who used to say, "If you're bored, you're boring!" Sometimes, those lessons just keep on giving, don't they?

What can you do to spice up your self-promotion? Here are just a couple ideas:Spice up your 30-second commercial - be remembered!

  • Tell a story
  • Paint a word picture
  • Sing a song
  • Tune in to everyone's favorite radio station: WIIFM (What's in it for me?)
  • Recite a poem
  • Be funny
  • Wear a standout hat/shirt/coat
  • Have a startling call to action

People do business with those they know, like, trust ... and REMEMBER. Put on that thinking cap and set yourself apart. You'll see the changes in no time flat.

************************

Do you live in the Phoenix, Arizona area? Are you thinking about making a change in real estate companies?

Give me a call at 602-595-8900 or e-mail me. Let's talk about your marketing strategies - and the best ways to make yourself memorable.

AnnaBananaRealty.com

      

 

1 Comments on How Memorable Is Your 30-Second Commercial?

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John.. I have to head over to Anna's blog.  Ps... I like the new picture... mine is a year old next month and I guess it is time to change it up.  But I kind of like the Capital building in the background.  Maybe I can scale, climb the building next time and use that for my picture...

jeff belonger

11:46pm • #1

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John Cannata - Mortgage Loan Consultant - Frisco Texas - Reliant Mortgage Ltd

Frisco, TX

More about me…

214-545-5604 Also available evenings and weekends

Address: 16950 Dallas Parkway # 105, Dallas, TX, 75248

Office Phone: (214) 545-5604

Cell Phone: (214) 728-0449

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As a Loan Officer, it is my job to remove the stress out of buying a home and/or refinancing your current mortgage. I do this by providing ongoing updates, being available for questions, and ultimately delivering 'as promised' with not surprises. My goal is to become your consultant for life and for you to rely on me to assist your family and friends as well. I work closely with local real estate agents by helping increase their business. I approach this in two ways. The first way is to review the agents current marketing plan to identify areas where enhancements can be made to generate higher quality leads. The second part is focused on the service to the client both during and especially AFTER the sale.
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