In September 2008, Brookfield announced it was buying GMAC's home-services unit and picking up about 1,500 offices in North America and nearly 30,000 employees.
Brookfield said in a statement it is rebranding its GMAC Real Estate division, which it's acquired from the trouble financing arm of General Motors last year, as Real Living to create a new franchise with more than US$20-billion in annual home sales.
Brookfield Residential Property Services says it will add Real Living's 2,000 brokers and sales associates to its existing real estate network of 30,000 real estate professionals.
Real Living says it will not change its core real estate business in and around Columbus, Ohio, it has essentially sold Brookfield the right to use its brand and technology across the rest of the U.S. as well as Canada.
In Canada, Brookfield controls real estate giant Royal LePage and the company has thus far made no mention of altering that brand to make it more like Real Living.
In spite of the fact that real estate is a localized business and GMAC created and branded a client centric philosophy, Premier Service and Quality Service Certification, which we strongly embraced, many GMAC Real Estate franchise holders, across our nation will be happy to distance them selves from the General Motors name affiliation.
With our highest regard,
Wayne and Lynda Gomillion
Trusted Names in Real Estate
"The friendship and referrals of those we serve is the foundation of our success."
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