This topic should stimulate some interest due to the rapidly changing technology climate of Blog popularity.
Most Realtor's personal web sites fail to drive business to themselves. The biggest problem with is the lack of knowledge by the Realtor in working with their webmaster to effectively communicate what they need the web site to accomplish and the return on their investement strategy (ROI). Then, there's the problem with most web masters in they do not understand enough about real estate to understand the Realtor's needs and expectations. This creates a "web" (pun intended) of complexity for the Realtor and Webmaster!
Also, since there are gazillions of web sites on the Net, just how does a web site owner get visibility of their site to all those curious seekers? Well, that has created a whole industry of bumping up web site visibilty in Yahoo, Google, Ask.com, and many other search engines. And that cost MONEY!
So this brings us to BLOGS. Blogs are FREE! Active Rain is a brainchild to fulfill the wonderlust of techno-savvy Realtors and allied industy professionals. Let's admit, all of us with a business-centric cost model prefers something for FREE than paying for it because the more we pay the less is in our savings/investment account!
So, is the trend going to move us away from personal web sites and onto a healthy network of Blogs to market ourselves and what we deliver?
What say you?
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