According to Magazine.org, magazines located in public places provide a great audience, builds readership and creates an unmatched branding opportunity. Consumers are more likely to pay attention to magazines when they're in a restaurant, coffee shop, car wash, salon, etc.
That's why part of the Homes & Land distribution strategy is placing magazines anywhere home shoppers work, eat and play. This provides undivided attention you, your services and your listings.
The study concluded:
- 80% of all adults have read magazines in a public place in the last month. 80% in the last month, this is huge!
- 87% pay more attention to magazines in public place than non-public places.
- 68% look for thier favorite magazines when visitin public places.
Remember the "Coffee Shop Question"? If you were to walk into your local coffee shop, who would recognize you as a local real estate professional. Magazines advertising can help create your brand awareness in "public places"!!
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