MOCOM 2020, an open think tank for discussing the future of mobile media, produced a video which provides a clear time line on the evolution of mobile technology. The video provides a historic portrayal of mobile technology as well as future predictions. It is only 5 minutes and discusses some very interesting insights on where they believe mobile technology is heading:
No matter how accurate this video may be in portraying the future of mobile media, there is no question that marketing your brand in a mobile environment will transform in ways we can only imagine. Not only that, but the impact of social media in the mobile age is also more than likely to grow within the next decade. Facebook and Twitter will probably continue to explode in popularity, as we anxiously wait to see what the next-generation social networking giant will provide.
As the mobile age continues to intertwine into our daily lives, marketing will be at the forefront of the charge. From direct advertising on mobile social networks to augmented reality marketing, there are going to be some very exciting opportunities in the future. While there is no way to confirm where the mobile evolution is heading, I will definitely be keeping my eyes open.
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