In short, a viral video is a video which gets widespread popularity throughout various online (social networks, email, instant messaging, etc.) and mobile devices. But what defines a viral viewing? According to research conglomerate Millward Brown, a high viral viewing consists of a video receiving more than 1,000 U.K. or 5,000 U.S. views per week.
And how do you create a viral video? In a ‘Face the Nation’ interview with Jennifer Feikin (director of Google Video), she states the following:
“You can’t just create a viral video. It needs to be very organic; it needs to be grassroots; it needs to be very real; and users will realize what’s real and what’s not.”
That being said, here are this week’s viral videos. Watch them, analyze them, and think about how you can utilize the characteristics from these videos to help make your own videos become viral.
Theme: Cute
Viral Video 1: Kittens at Lunch !!!
Views As Of This Posting: 7,535,278
Published On: February 24, 2007
Viral Video 2: Funny Dog that sneezes when told to
Views As Of This Posting: 3,153,961
Published On: April 3, 2007
Viral Video 3: Twin Baby Boys Laughing at Each Other
Views As Of This Posting: 30,912,680
Published On: June 29, 2007
Comments(2)