Lights... Camera... "Action!"

There's a big difference between listing a home and selling a home. Nowhere is this more evident than on the Internet, which has evolved into an excellent advertising medium. When combined with real estate magazines, direct mail, and other marketing tools, the World Wide Web can play a large role in exposing your home to potential buyers.

Many buyers begin their search online to educate themselves about neighborhoods and to locate homes in their price range. While the listing exposes your home, it does not sell your home. Once buyers have targeted some attractive possibilities, they still turn to a qualified real estate agent to represent their best interests as they plan their purchase.

Talk in detail with your representative about your home's online presence, and get some ideas from current offerings on the brokerage's website. You can ask to preview your online listing, and in many cases, you'll be able to offer a "virtual tour" of your property. More and more buyers are taking advantage of this powerful marketing tool, and you can also take full advantage by presenting your home in warm and bright full color photos and video.

Don't worry - you won't need a digital camera or video recorder. The real estate agent has all the tools and skills necessary to produce a feature that puts your home in the spotlight!