One of my clients is selling his home and he's decided to rent for the next year. I've been sending him rental listings (and perusing many of them myself) and I was shocked to see how many rental listings have NO PHOTOS AT ALL! At least 80% of the rental listings have no interior photos. I can understand not wanting to pay for professional photos for a rental, but there's really no excuse for not having at least a few pictures.
How annoying is it to drive to a rental property and find out that the MLS description seems to have been copied from a completely different listing? Shutters hanging, paint peeling, no lawn maintenance ... on the outside. When we dare to step inside (hey, we're here, we might as well have a look) we find rusted appliances, torn linoleum, filthy bathrooms, missing doors, etc. A few pictures might have spared us from a complete waste of time.
As a professional photographer, I rarely get calls to shoot rentals but, when I do, I know the agent is serious about marketing that property. After all, every month that the home sits vacant is money out of the owner's pocket. I offer my photography clients a "mini-shoot" that's affordable and makes them look GOOD to their clients. These are agents that "GET IT"!
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