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Blogging For Business Networking Class - Week 1

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Real Estate Agent with Kathleen Cooper, Sposato Realty Group 9084437/Brokers

 Blogging For Business Networking Class - Week 1

Week 1 of our Blogging For Business Networking Class was a success!  We had a great turnout of interested bloggers and newbies looking to learn more.  We had Keller Williams agents, Coldwell Banker agents, RE/MAX agents and agents from some of the independent offices around.  We had people from several other industries as well.

Week 1 we focused on where to start with blogging.  I went over the 3 most popular places to blog and focused on my favorite - ActiveRain.  ActiveRain is a great place to blog for people in the real estate industry because it is simple, established and Google loves them.  I've been blogging on ActiveRain since January 2007 and I can't say enough good about my experiences here in the Rain.

I've tried WordPress and Blogger, but nothing keeps me coming back for more like ActiveRain.  Whether you're simple like me where you'll find the WYSIWYG very helpful in writing your blog posts or you're advanced and can understand how to write and customize your blogs in HTML, AR is for you. 

Yesterday we went over the basic necessities for any blog:

  • Catchy Title - Something that best describes what you're blogging about
  • Content - Good content with key words and phrases spread throughout
  • Tags - Keywords or search phrases that will help your blog be found by people searching on Google
  • Links - You want to have links that will bring readers to your website or Facebook fan page so they can engage with you further

We also talked about what to put into your ActiveRain Profile:

  • Detailed biography with your work experience
  • All Contact Info - Email, Websites, Phone, Office Address, Twitter and Facebook pages
  • Links and/or pictures of your listings or sold properties
  • Specialties & Designations
  • Client Testimonials

Some Great Topics To Start Blogging About:

 

Market Stats

Home Staging

Short Sales

Foreclosure Market

New Construction
 Community Events/Local Businesses

I'm very proud of the class participants that are already taking the first steps into developing their blogs.  I look forward to working with you as you progress and look forward to all of us helping each other grow.


Next week's class is Becoming a Rainmaker & How to Shoot Up the Search Engines.

Please join us for the next 5 weeks in Sturbridge.  We are meeting from 9AM-10AM Tuesday mornings at 135 Main Street.  Hope to see you there!

Show All Comments
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Thank You for the information Kathleen, you have to keep learning to stay ahead in this game. 

Jun 16, 2010 05:35 AM
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

That's so true! That's a major part of me doing these classes.  Keeps me learning and researching and on top of my game!  =)

Sincerely,

Kathleen

Jun 16, 2010 05:37 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Great job Kathleen! I've been teaching a blogging class to members of my office, and even though I'm not a pro, it's nice to see I'm ahead of the curve when it comes to blogging!

Jun 16, 2010 05:40 AM
Kathleen Chase
Sposato Realty Group - Killingly, CT
Realtor

The class was great! You did a fine job Katheen; even taught me a few tips on navigating the system I didn't know!

I'm looking forward to next weeks class!

Jun 16, 2010 06:35 AM
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

I'd say you're a pro Craig!  I would love to take your class!  It was a lot of fun and we had a good turnout yesterday from all kinds of people.  Looking forward to next week.

Thanks Mom!  You're my #1 fan!  =)

Sincerely,

Kathleen

Jun 16, 2010 08:01 AM
Jennifer Dulmaine
Keller Williams Realty - Spencer, MA
Seth Campbell Realty Group

I am on fire.....Thanks for putting it under me...

Jen

Jun 17, 2010 05:40 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  good job Kathleen...it's fun to share....and KW does that well !

Jun 20, 2010 01:02 AM
Anonymous
Debbie Kruzel Keller Williams Dracut, MA

Kathleen,

This is great content - I really wish I was close enough to come in person....  a couple of questions - when you're working on the keywords, are you using someplace on the web to check the "usefulness" or "search-likelyhood" of the words?  Do you START with the key words that you'll use and then put them into the text or vice versa?

 

Great introduction!

Jul 01, 2010 04:07 PM
#8
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

Hi Debbie,

I usually don't search for the keywords online.  I just write about a lot of local stuff and real estate, of course!  =)  I start with a topic and then determine what my keywords are from there.  It's much easier for me.  Sometimes I'll be in the middle of something and think "HEY! THAT WOULD BE A GOOD BLOG TOPIC!"  You could do it both ways though, that's just how I've always been able to blog.

Sincerely,

Kathleen

Jul 03, 2010 03:09 AM
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

Hi Robert,

The tags are used to group similar posts together so they are easily searchable when going back.  I try to make a theme now with my tags so I can find like posts when I want to go back and refer to one for a client or reader.

Hope that helps!

Sincerely,

Kathleen

Jul 13, 2010 06:30 AM
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