When talking about your brand (your company, your products, your services…you), it helps to “get in your customer’s shoes”. Tell your target market, your prospects, your niche what they want to hear.
A fun technique is to play pretend. Pretend your readers are interviewing you and you need to come up with a quick, impressive,and compelling answer.
Here are 10 sample questions:
- How many years have you been in service?
- What motivated you to become a Realtor?
- What obstacles or challenges have you faced in your career?
- What is the best advice you have ever been given?
- What have been the keys to success in your business?
- How would you describe what separates you from your competition?
- What do your customers/clients say about you?
- What types of marketing do you employ?
- Do you believe networking and contacts are important? If so, how?
- What advice do you have for new Realtors?
Knowing [and sharing] the answers to these questions will really help you build stronger relationships with your prospect clients or strengthen existing relationships with your existing clients.
What other questions can you answer? Would you share your interview with me? I’d love to read it!
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