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The idea of integrating email with social media and vice-versa is nothing new. While many people still consider them to be completely different ways to market to prospects, there are a growing number of savvy marketers that are using them as complimentary services to boost their overall marketing campaigns.
AWeber, a very popular email marketing and autoresponder service (which I have personally used), recently conducted a small survey with small businesses about the most popular ways social media and email are being combined. Of the results, the most popular combinations have been tweeting links to business newsletters and sending out blog entries to email lists. A list of other popular combinations can be viewed in the graph below:
The one thing I really liked about this study is the fact that it is providing unique ways on how to combine an old and popular form of marketing (email) with a newer communication paradigm (social media). In other words, people and businesses are learning about new and innovative ways to not only grow their marketing lists through social media, but also leveraging their social media to provide more quality content to their email lists. Just by using the simple strategies outlined in the graph above, you can be able to leverage each of these marketing mediums to grow upon one another. When you think about it, that’s a pretty cool thing!
So, whether you have large email lists and social networks or you are just starting out, consider using the two to help build both your email lists and social networks even faster. I have always been keen on leveraging synergy any time you can, and this is a perfect example to do so.
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