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203k marketing

By
Home Inspector with 203kOnLine.com, covering the USA S0289

Marketing for the 203k is simple... put your information in front of the public and they will come. It is that simple but you need to tell them you are going to do so. So many people put on seminars but fail to tell anyone they are doing so. If you get the word out you will get participation. 

Sam, a 203k consultant on the east coast has 3 seminars per week and brings in about 15-17 203k loans per week. That is enough for most lenders. There is a direct correlation  between the number of seminars you give and the number of loans you get from it. If you are a lender and put on one seminar per week at your location... you get about 5 loans from it.. if you have 100 branches you get about 500 loans... simple and it works. The key is to be consistent and be ready for the volume you are about to experience.

What other ways are you finding it helpful in marketing the 203k? Share with us and we'll provide more ideas that we are finding work really well. If you want to know what you talk about at a FREE seminar use the 203k basics. If you have Hispanic clients use the Hispanic 203k Basics.

Posted by

Mike Young, 203k Team Leader    Mike ready for your 203k order

To learn more about the FHA 203k loan program go to www.203kOnLine.comWhat is your fee? 

Got a 203k project giving you "fits" contact www.203k911.com. If you are looking for quality 203k software for consultants to speed up the underwriting process..

877-207-6565  state your name when asked please, it is dialing me at the same time.

following Mike Young on Twitter Facebook You Tube 203konline.com MY 203k Team bug

Comments(5)

Anonymous
Garrett Feis

Mike is so correct here.  We have both been in the 203k business for close to 20 years and have made a very nice living from it.  If you don't tell them you are in business---they'll never know.

I built my business by putting 203k on all my advertising.  Everyone knows what a Home Inspection is but, they will always ask about what a 203k Inspection is.  Than you got them as a captive audience.  We as Consultants are actually the best salesmen HUD ever had. 

Your sources of business are Real Estate people, Contractors, Home Inspectors, Mortgage Companies and I'm sure Mike can add to this list. Be relentless with your efforts and never stop. 

Aug 30, 2010 07:58 AM
#1
Mike Young
203kOnLine.com, covering the USA - Stallings, NC
FHA 203k Consultant 916-758-1809

Thanks for the comment Garrett. You are always a welcome contributor.

Here is one for you, the other day I got a call from an irate

realtor who indicated the loan closed for her client on Monday and here it was Thursday and the contractor hadn't made any contact with the borrower. I asked the 64.000 question... did anyone call the contractor to let him know it closed... the answer was "we thought you would do that" My response was that this call from her was the first indication I had that it had closed. The borrower and the lender and the agents all get paid at closing... we only know it closed when someone in the loop lets us in on the great news... happy to call the contractor for you but YOU the borrower need to let us know when it closes.

M

Aug 31, 2010 02:39 PM
Anonymous
Garrett Feis

Mike:

You would do well in politics.  My answer would have been ---since when does the Contractor work for me?  I didn't hire him nor approve him.  Whoever hired him should be the person to motivate him.  Just shows how stupid some people can be.  Good luck with the draws later. 

Garrett

Aug 31, 2010 03:46 PM
#3
Mike Young
203kOnLine.com, covering the USA - Stallings, NC
FHA 203k Consultant 916-758-1809

We do whatever our clients find distasteful Garrett. Since many of our clients are first time home buyers they don't have a clue  as to the process. During our consultation we go over all this with them, yet some may never grasp it. They only buy one or two houses in a lifetime. We, on the other hand do this everyday and  understand the process. 

I can't help them if they don't keep me informed though. When your project closes it is okay to call the contractor. Wells Fargo Home Mortgage came out last year with a letter of understanding for all the consultants doing or wanting to do work for Wells Fargo that said something like this "The consultant will insure the first draw is within 30 days of the closing". In order to work for them you had to sign this... I did, of course, but then added "if the consultant is notified of the closing". It doesn't happen very often. Quite often we get notified when we get the call for the first draw as you know.

We had a very tough property that had been turned down by 4 lenders and the borrower was getting a little disgruntled when they came to us... I found a lender who went to work on this with us and we worked on this one for ninety days to get it closed. Everyone fought it be we won in the end. Then, just before closing... hours before, I get a note from the lender that in order for this to fund the consultant has to sign a paper acknowledging they would get the money owed them in 45 more days from Bank of America. Everyone else got their pay at the close of escrow, but now it has been over sixty days and I still don't have the second half of my fee. Outrageous, don't you agree?. 

People sometimes are upset that we take our fee in full at the time of the inspection... that is our rule. The guideline says the lender is not responsible to help us collect our fee and then they pull this. I have to assume that the reason they did this to us was because they were one of the four banks that turned this loan down early before we got involved and they were just showing us who was in control. 

Sep 04, 2010 04:06 AM
Anonymous
Garrett Feis

FHA's 203K Pitfalls

 

FHA's 203k renovation loan has grown in popularity the last few years because of all the residential foreclosures.  Every lender in the book is now trying to take advantage of the huge demand but, the problem is, that the 203K learning curve is pretty severe.  This is not the loan product you want to give to any lender.  You should search out a lender that has already gone through the lumps and bumps.  When researching the right lender ask the following questions:

How many 203k's have they closed in the past year?

Do they originate and service the Contractors Draw process?

Who do they use as the FHA 203k Consultant?

How long does the process take from application to closing?

 

The right lender with the right team behind them will be able to slam dunk this loan just like any other loan.  Experience counts here just as it does in any other field.  Drama during the loan process is not a good thing so; research your lender and 203k Consultant to make sure they are the one.  The right team should be able to close this loan in 30 to 45 days.  With 203k there is a right way and a wrong way. 

Sep 28, 2010 03:27 AM
#5