Marketing for the 203k is simple... put your information in front of the public and they will come. It is that simple but you need to tell them you are going to do so. So many people put on seminars but fail to tell anyone they are doing so. If you get the word out you will get participation.
Sam, a 203k consultant on the east coast has 3 seminars per week and brings in about 15-17 203k loans per week. That is enough for most lenders. There is a direct correlation between the number of seminars you give and the number of loans you get from it. If you are a lender and put on one seminar per week at your location... you get about 5 loans from it.. if you have 100 branches you get about 500 loans... simple and it works. The key is to be consistent and be ready for the volume you are about to experience.
What other ways are you finding it helpful in marketing the 203k? Share with us and we'll provide more ideas that we are finding work really well. If you want to know what you talk about at a FREE seminar use the 203k basics. If you have Hispanic clients use the Hispanic 203k Basics.
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