I received this letter today from a very happy customer. I am posting it here but removing his name. He said I could use it in my marketing presentation and I definitely will. When I first met him he wanted to overprice his listing, didn't want to do the repairs I suggested, etc. But in the end he listened to me and ended up a happy customer. He says it best himself....
Cheri R. Smith, Realtor,
ERA Whitaker Realty,
1427 Keefer,
Tomball, TX 77375
Commendation Letter
I write this letter as an expression of my full satisfaction with the work you did for me. I was introduced to you by HouseValue.com in mid-December, 2006. I was a first time home seller, and so I had spent some time renovating the inside of the house in preparation for a quick sale. Unfortunately after you briefly inspected the house, you said that it looked better on the outside than inside! You then reduced my asking price by 50%, and advised me to upgrade the house if I wanted better offers. That was the first shock I received as a first time home seller. Then the housing stat dropped by 30% in early Jan 2007, the effect of which was that no offers were made on my house in Jan, Feb, and March. That was my second shock as a first time home seller. But you advised me daily and I started to upgrade the requisite aspects that meet buyers' attention. The first offer came in May, but it was too low compared with the upgrades already completed by then. You continued to advice and to train me as a home seller. Many times, what you suggested that I should up-grade were not easy on my pocket. The problem was that I had spent a lot of money up-grading items that were not important to home value. This, I think is a common mistake of first time home sellers. When finally most of the up-grades were completed, a good offer was made in mid-July; that was about seven months after the house was listed.
You remained constant in letting me know how to up-grade the house to meet buyers' interests. You showed the property to very many potential buyers who refused to make any offers at the end! That was very frustrating indeed. In the seven months my house was listed, you sent me 132 e-mails as you advised me and up-dated me with new developments. That was one e-mail every other day! That showed how consistently you worked for me to get my house sold.
The endless flow of e-mails you sent to me was most important in keeping me happy about the rating and performance of my house in the market. That was very satisfactory. I will recommend you strongly and without hesitation to my friends who are selling/buying homes. Thank you for a job well-done.
Sincerely,
<Name ommitted by Cheri'>
August 15, 07
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