Need a reason to get rid of those old jeans you no longer wear? Instead of throwing them away, turn them into sustainable and eco-friendly housing insulation and save a little dough for yourself in the process!
From now until October 20th, take advantage of the Gap's Recycle Your Blues campaign. Simply bring in your old, ripped, tight, out of style jeans (any brand) and receive 30% off a new pair of Gap jeans. And to sweeten the deal even more, "like" the Gap on Facebook and save an additional 10%! The recycled denim will be transformed into UltraTouch Natural Cotton Fiber Insulation and donated to communities in need. It takes approximately 500 pairs of jeans to insulate one home, so what are you waiting for?
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