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Don't Be Held Hostage - By Website Companies or SEOs!

By
Services for Real Estate Pros

I recently went home (to NJ, I moved recently to VA Beach) and ran into an acquaintance/slight friend. He had contacted me about SEO for his employer's real estate brokerage site. Well his company had gone to my former employer - the real estate website company - and was working with them on a website, CRM, and MLS.

Somehow, during the course of doing business, the two companies had a fall out and parted ways. Unfortunately for my friend, his company gave the real estate company administrative access to the domain name AND the hosting - both of which were owned by my friend's company, not the real estate company.

Since the companies had a fall out over money, the real estate company is now holding the domain and web hosting accounts hostage. They've changed the administrative access, password and everything!

As one friend of mine (familiar with the situation) said, You live you learn.

Let that be a lesson to everyone. If you bought your domain name from GoDaddy, Register.com, Enom or whomever, do not give up administrative rights! Even if you have no flipping clue about computers - take the time to learn this much.

Your web address is your "title" to your online address, your online real estate so to speak. You can change hosts, change real estate website providers and so on - but the minute you give up administrative access to your domain name, you can lose big!

Learn to buy/register your own domain name. Learn how to change the DNS nameservers. This will save you a ton of trouble, headaches, keep your health - and just overall be a lot easier for you.

I like GoDaddy because their customer service can really help you if you don't know what you're doing. There are others of course, so explore and compare.

No real estate website company or SEO should put you into some long-term plan that essentially holds your website hostage if you don't pay.

Good SEOs will do the work - and if you insist on not paying, they'll simply stop working for you; and let you leave if you want. 

Good website companies will create the site for you and work with your existing domain and web host - not insist that you go with their hosting.

By the way, I've had too many SEO clients ask if they would have to switch hosting companies. That is always a NO! No SEO company should host client sites because whatever the SEO does, there is still some risk that engines may change compliance. If that changes, then other SEO clients would be under search engine compliance violation! That's too big of a risk!

Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY
Realtor

Hi Al

Very good advice, we all should learn from your post.

Anthony

Sep 06, 2007 05:19 AM
Brian Piper
Jacob Dean Mortgage - Vienna, VA
BestVirginiaHomeLoans.com

Al, I definitely second the advice. As an individual loan officer, I lost use of my domain name when switching website companies, even though I paid for it. I started over and have since picked it back up again, but notice that MOST companies offering websites for loan officers/mortgage brokers retain control of the domain name. I recommend EVERYONE at least ask about this when considering which website provider to choose.

PS do you offer SEO for the mortgage side of the real estate industry as well? If so, might consider adding that to your profile.

 

Sep 06, 2007 05:30 AM
John Smith
Virginia Beach, VA
Hi Brian, yes, I talk about SEO for mortgage loan officers as well. I have more real estate professionals coming to me for SEO than loan officers. Probably because loan officers work through the offline network - providing financing lessons via real estate professionals, etc. I've been to real estate investment group meetings and lots of mortgage professionals are there networking and doing presentations on financing for real estate. Real estate professionals and loan officers are also using community outreach programs, local churches, etc. to promote their services & expertise. But, I will be covering mortgage SEO as well.
Sep 06, 2007 02:42 PM
Jon Boyd
Home Buyer's Agent of Ann Arbor - Ann Arbor, MI
Ann Arbor Real Estate Buyers Agent

I'm 100% with you on recommending companies control their own hosting services. A web designer or SEO company may need to be able to post files directly to your site, which means they will need an ftp password, but they don't need to own the site, you do!

Thanks for the post.

Sep 14, 2008 03:57 PM