Real estate agents seem to sometimes forget that, no matter what company they are affiliated with, they still manage their own identity. Or at least they should! Just like companies, each person can make their own pitch or target by thinking about who they are and who they want to attract.
Some examples:
Do you play hockey and like to interact with others who do? Think about your sphere of influence and how you can work with teammates, coaches, etc.
or do your kids love theatre and give you the opportunity to meet with like minded parents who may want to buy/sell/rent?
Think about the people around you doing the things you like to do. Who is easier to connect with?!
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