The Long TailPaul Chaney originally asked the question, "How are Blogging and Real Estate Alike?" back in March which I pushed a bit because it seemed to be an intriguing question that wasn't getting any real attention.  Fortunately, we received plenty of insightful and interesting answers from the real estate blogging community. 

I had a particular fondness for Dustin’s response, “Both real estate and blogging thrive when they effectively serve a local and/or niche market.”  Much of blogging has to do with exploiting the niches. As a realtor your core expertise is your local market and there is no more an effective way to use a blog but to define your expertise to your target market. Blogging’s appeal lay with its ability to facilitate your online message. Blogging can help you extend your value, brand and expertise in a very personal and intimate nature by allowing you to share your knowledge of the local market, schools, economy, etc. with potential homebuyers and sellers. Starting up a blog and trying to market to the masses makes as much sense as Jane Doe the realtor trying to sell to the entire U.S. The key is to keep your blog updated, intimate and most importantly, keep it local. Quoting Dustin Luther, "I happen to think that blogging is a great way for agents to get out from under the “red” of the curve (where most real estate websites live… and die) and out into the long tail where their niche knowledge will be appreciated and rewarded!"


 

 

4 Comments on Keep it local

DEC
07
2006
192,884 Points 8 Featured Posts Outside Blog
Hi Chris- Correct you are...we want to be the local authority- and I also think we need to do this regularly so that it is consistent.
10:32am • #1

Hi Michele - Thanks for sharing your thoughts and right you are. An essential component of successful blogging is to update regularly. I plan to write several pieces in the upcoming days in relation to good blogging practices. So stay tuned for more to come!

10:58am • #2
DEC
28
2006
1,360,972 Points 93 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I was just searching for Dustin Luther quotes on Active Rain and I find Chris Bubney is here.  Was here in early December anyway...   

 
1:47pm • #3
I'm still around Maureen. :) Thanks so much for stopping bye....!
2:43pm • #4


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Chris

Chris Bubny

Hamilton, NJ

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