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Does Staging Sell Real Estate?

By
Real Estate Broker/Owner with 214-317-1964- www.REConcierges.com 0593901

There is something to be said about a neat and tidy house when you are sorting through house after house looking for the perfect home for you and your family. This is something that should be kept in mind when selling either a personal home or an investment property. There are a few other things you should keep in mind when it comes to selling real estate. One of those things is that staging sells homes.

Seriously, there is something cold about an empty house. It could be painted impeccably and meet every possible standard a family has and yet feel cold and anything but homey when walking through the home for a real estate tour or inspection. This can be easily overcome by contacting a local furniture rental store and picking out furniture that will match at least the primary rooms of the home in order to make the home appear leaved in and homelike.

The primary rooms that you will want to appear 'lived in' are the living room, dining room, master bedroom, and all bathrooms. These are the rooms that essentially sell homes and it is important to make them appear neat, orderly, and well cared for. If you have the funds for every room in the home then by all means do so. It is a huge selling point, particularly for those who are trying to sell homes quickly. If the home doesn't sell after the first two weeks or month (you decide the time limit) then you may want to remove the 'staging' furniture in order to eliminate the expense. I would strongly encourage you to keep this furniture as long as the home is being shown fairly regularly though.

You will want to do so much more than simply putting furniture in the property you are trying to sell. You want to create an atmosphere or warmth and comfort. This means you want to have prints on the walls, mirrors, plants, and pillows. You do not have to purchase items particularly for this process. You can use things from your own home in order to establish this atmosphere of homelike comfort. Be sure not to use sentimental favorites or very valuable pieces, as not all people who will view the property being sold are honest. It's a sad reality but something to consider all the same.


Other things that may help an empty home sell are scents. There is nothing quite like the smell of cookies in the oven or flowers in bloom to make a home feel 'homey'. These scents can be easily accomplished with well placed scented candles, potpourri warmers, dry potpourri, fresh-cut flowers, and electric room air fresheners. There are few things that will turn off potential buyers more quickly than an overpowering fragrance however so keep this in mind when selecting the method of fragrance. Having some fragrance in the home also eliminates the problem of an empty house taking on the 'empty house' scent that so many do over time. In other words, this is yet another part of the staging process that works for many trying to sell homes.

The short answer to the question of whether or not staging sells real estate is "yes". Staging a home can absolutely lead to a higher offer and a quicker sell, even in today's sluggish market.

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Looking for a new home for your family can be overwhelming and Janus Real Estate Group understands that. Janus Real Estate Group is a boutique firm working and operating in Allen Texas. We are the experts when it comes to finding great deals on homes for sale in Allen Texas and we know the city like no other agency here. Whether you are looking for homes under 250K or over 500K up to 1 Million plus Janus Real Estate Group is well diversed to handle your real estate needs.

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Posted by

 

Heather Anderson, Janus Real Estate Group
p. 214.317.1964  |  f. 866.856.9144

   website:  www.janusREgroup.com  |  email: heather.anderson@janusregroup.com  |  search for homes now

            

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Ralph Gorgoglione
Metro Life Homes - Palm Springs, CA
California and Hawaii Real Estate (310) 497-9407

I think staging definitely helps.  It's amazing what a home can look and feel like when you walk into a staged home.  But sometimes if it's too staged, it can make it fill a little uncozy.

Sep 14, 2011 03:58 PM
Mary Macy
Top Agents Atlanta Metro - Roswell, GA
Top Agents Atlanta Metro

Clean neat and neutral sells.  A little staging definately helps, someone elses eyes beside the owner can point out things that will definately help.  I recommend some staging to all my clients.

Sep 14, 2011 04:24 PM
Maggie McFarland
RE/MAX Pearland - Maggie McFarland - Pearland, TX
Pearland Realtor, Homes for Sale in Pearland Texas

Hi Heather! Staging definitely helps! And a little of it goes a LONG way!

Sep 15, 2011 01:35 AM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I absolutely agree that staging sells a home. I have a significant experience to share:

I listed a home with a seller that previously left it vacant. We staged it, listed for the same price and the house sold in 10 homes, when the other agent listed it for 6 months - no activities.

Sep 15, 2011 03:09 AM
Heather Anderson
214-317-1964- www.REConcierges.com - Allen, TX
Real Estate Concierges

HI Everyone,

 

Agreed, staging works.  I come from a new home sales background and the 'model' was always our top selling floorplan due to the fact that it was staged.  Loreena do you you have a good staging company you use locally in Collin county area?

Sep 15, 2011 03:18 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I always chuckle when I show buyers a house that is vacant, they don't like it, and the very next house will be the very same floorplan, but occupied and staged, and they love it! Makes a world of difference!

Sep 15, 2011 09:24 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Heather, as a local professional home stager I obviously totally agree! Staging is a must have marketing tool and a cost effective home staging consultation is the way to go for those who want to know how their property currently shows and what can be done to improve the saleabilty of the property.  As you mentioned working with local furniture rental companies for vacants we do that as well (and can often get discounts for our clients!). In fact some occupied homes need additional furnishings and decor and we provide that as well. Below is a photo of an occupied home which was enhanced for staging to sell with rental furniture and decor. Let me know if you ever need some more information!

Family room before & after Staging by Home Star Staging

Sep 17, 2011 11:36 AM
Heather Anderson
214-317-1964- www.REConcierges.com - Allen, TX
Real Estate Concierges

Very True Donna :)

 

Thanks Karen, I appreciate it!  :D

Sep 20, 2011 05:02 AM