That’s right, when you own a business you NEED TO BE A SHOW OFF! You always have to be putting your best foot forward whether you are dealing with suppliers, clients, or potential clients. This means your presentation matters. Everything from your apparel to your print material.
In writing this blog post, I hope to enlighten you on some of the most important print material you will need for your small business. The list below outlines those basic documents. Every business is going to need ‘industry specific’ documents in addition to this list. Take the time yourself to make these items, or contact a marketing/design firm for assistance.
The design or ‘look’ of your print material will, without a doubt, have an impact on your clients decision making process. I cannot tell you how many times I have heard potential customers say, ‘Look at these two business cards. Which company would you want to work with?’ Keep that in mind when you are working to compile these documents for your company. Saving a couple extra bucks by doing it yourself could lose you more business in the long run.
- Business Cards
- Brochure/Flyer about your company/services
- New Client Packets
- Invoice/Sales Slips
- Letterhead
- Envelopes
- Presentation Folder
- System of Letters: Welcome, Thank You, Referrals, Recommendation Request
Those are just some of the basic, must-have items. You need also to keep in mind that it is very important to have a consistent design theme throughout all of them. This is referred to as a ‘brand’. If each piece looks different, you are going to give an impression that is only memorable in a negative way. Avoid that and keep your brand/design cohesive.
Also, consider the type of ‘material’ you are using to print these documents. Quality print material can make all the difference. What pound paper, the finish, color or black and white, etc. all matter in the world of visual communications. You may have to pay a little extra to get a nicer foundation, but that’s what your entire business is built on so you better make it a strong one!
Remember, BE A SHOW OFF! To get clients you need to be more than good at what you do, you need to present yourself in a professional manner so new clients are willing to move forward with your company, and so repeat clients keep coming back for more.
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