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Expireds and your actions

By
Real Estate Agent with John L. Scott Anacortes

 

 

                                             

  This recently came to my attention, especially after the begining of the new year.  On our MLS, there have been a rash of expired listings, new listings, and back on markets.  Why on earth would anyone set a listing expiration date for New Years Day?  Some agents have re-listed the property (rules violation) and some have had the listing extended. 

  Now, what I'm getting to is my real concern.  As far as Blogs, Craig's list, any internet classifieds, and especially personal websites are concerned, do fines come down on agents for failure to change the status of a listing in their web based advertising? 

  I can understand in print advertising that you can't change the ads once they have gone to print.  I also know that changing the listing status in the MLS has its time limits and deadlines.  A blog or website ad can be changed pretty quickly, but is the content subject to the same scrutiny as corporate websites or the MLS, and does my local MLS have the authority to levy any fines on me because of any errors or omissions found on my personal (used to market my business) websites?

David Kyle
Charlotte Internet Marketing SEM Adwords - Charlotte, NC
Charlotte SEO
I'd say the answer to that would be no.  They have the authority on the MLS and that is all.  There are rules you must follow with your online advertising just like print, but they can't fine you because you didn't take your ad down off craigslist fast enough.  I mean that would really open things up for abuse.  Like you removed your listing properly, but someone decided to post it back up to get you in trouble.  It's not that hard to recreate an ad on craigslist.
Jan 03, 2007 11:35 AM