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What is This Thing Called Blogging?

By
Real Estate Broker/Owner

It has been over a year since I started blogging.  I started because I saw a need for day to day postings and fresh content for both my clients/customers and for the Googles of the world who love and rank fresh content and give rewards to bloggers for ongoing content.  I wanted to talk about the hot topics of the day, like market reports and what is going on in Westchester County and this was the venue.  I am not an expert but know what I see around me.  Have my own opinions and I was willing to put them out there in the hopes that people would comment and agree or disagree and that a dialog would be started.

At the beginning it was difficult to think of things to write about. So I started to search out stories that I thought would be interesting and discovered that this could not be just my opinions but would need to be informed, educated, well read and researched content to be of interest to other bloggers or the public.  So every day for the past year in the early mornings I read online all the sites that might have pertinent real estate content, Bloomberg, New York Times, Wall Street Journal, our local newspapers, Newsday, and many more.  If I found an article that I thought would be of interest then I needed to start studying and researching the topic and developing my own spin so that I could write an original blog.

I found that first of all this is an amazing amount of work. It can take hours of reading and searching to study a particular topic.  I was told that it is necessary to have three or more original blogs per week to keep people coming back to see what is posted.  This was a committment of time that I underestimated.  What started out with me thinking that I could just sit and throw a couple of paragraphs out there has evolved into something else entirely.

Then I was invited to join Active Rain.  My little blogging project now took on formal rules of the road and I tripped a few times and read the rules and learned what to do and what not to do.  My blogging evolved.  Active Rain is over 60,000 agents, stagers, mortgages brokers and other related fields all doing what I had started to do with thinking up topics and researching, learning and then writting a blog for the public.  The content is amazing.  If you think of being in a Real Estate office with 60,000 agents you have all sorts of bloggers, funny bloggers, crabby bloggers, nasty bloggers and bloggers who are not in it to provide information to clients.  As many bloggers as are on Active Rain are as many reasons people blog.

I have learned a lot from this experience; I have learned from the stories of other agents, from the feedback and comments received, from the research and studying I have done and I believe that I have become a more informed agent with expanded knowledge about all sorts of subjects. I can see where this is not for everyone - it is a hugh time committment.  I wouldn't trade it -

 

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New Orleans Property Lady, LLC

Broker/Owner and REALTOR (r) 

New Orleans, LA 70125

504-908-2268 (C)            

 Licensed in the State of Louisiana, USA

New Orleans Property Lady 
           

  

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Copyright 2012, Miriam Bernstein, All Rights Reserved

Serena Brown
Taylor-Brown Real Estate - Hammond, IN
I am new.  I am having the same problem that you experienced a year finding topics to write about.  I recently did a genertic blog on protecting your investment discussing the importance of incorporating.  Maybe I will discuss the disadvantages to the different types of corporations.  Awe you help me come up with a topic.  Way to go.
Dec 24, 2007 10:08 PM
Gary McAdams
GMAC Schwartz Property Sales - Key West, FL
I had the exact same experience.  I bought "Blogging for Dummies" three years ago and thought I would read a book, write some thoughts and be done in ten minutes a day.  I was wrong.  It is very time consuming but it pays off in the long run.  I have gotten a lot of leads and closed a few deals from blog leads.  I have a gentleman coming to town on Thursday on a 1031 spending $2M from my blog.  It has paid off plus, it's fun.
Dec 24, 2007 10:22 PM
Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County

Miriam,

Well said.  It is nice to know that this blogging thing starts out to be the same for everyone with room for growth.

Dec 24, 2007 10:49 PM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County
AR is a learning experience...life is a learning experience. It is great what AR and blogging can do for you. Good luck the with Googles,etc!
Dec 24, 2007 10:58 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Mariam - You are so right it takes commitment but in the process you learn so much because you have to do research if it is your desire to provide useful information to the public.

AR is also a great place to be.  I have learned so much from the experiences and skills of the people on the network.  And yes you are right, you find all types of people here, just like you would any other place.

I am working on a project AR Year in Review would you like to sharing any interesting experience you have had as a result of your association with AR? please see my post I need your help.  Thank you in advance.

 

Dec 24, 2007 11:10 PM
Brian Wentz
Keller Williams Greater Des Moines - Des Moines, IA
Realtor - Des Moines Iowa Real Estate
Mariam ~ Congratulations! Great post, and I like the part about an office with 60,000 agents. I agree, it is hard to provide good quality content. But like you, I think it is worth it also! Have a great Christmas Day!
Dec 25, 2007 12:53 AM