Buyers Decide Within 8 Seconds Whether They Are Interested In A Home
In a buyers' market, first impressions are even more critical! My observation is that in those first critical seconds, buyers take in sensory information that forms an emotional impression of what life would be like in that home. For sellers, it's important to emphasize the elements of their home that they have enjoyed the most, and to remove any distractions (clutter, worn out carpets, needed repairs, clashing colors, etc) to the buyer.
I am a huge fan of Real Estate Agent and Mogul Barbara Corcoran. Barbara is a Real Estate Contributor on NBC's Today show and the wonderful addition to ABC's Shark Tank. Per Barbara:
"BUYERS DECIDE WITHIN 8 SECONDS WHETHER THEY ARE INTERESTED IN YOUR HOME."
I'm not surprised by this at all. It's the first impression when walking in and hearing "Wow, this is cute" or "Ugh, what is that smell?" pretty much sums of the next few minutes of the tour of that home.
I always tell my buyers that they will know when they walk in if this is their home or not. If they aren't feeling it within the first 10 seconds, let's move on. They never believe me... AT FIRST. But usually by the 4th house they agree that they know pretty much immediately if they are interested or not when walking in the door.
So buyers pretty much know. Sellers - remember that! That first impression (or at least the first 8 seconds) can decide whether the buyer is interested in your home!
LaNita Cates of REMAX Realty of Joliet has been serving the Joliet, Plainfield, Naperville, Crest Hill, Bolingbrook, Shorewood and surrounding areas, helping buyers and sellers with all their real estate needs.
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