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New To Blogging? Where Are You From?

Reblogger Cheryl Ritchie
Real Estate Agent with RE/MAX Leading Edge www.GoldenResults.com 71785

I love this simple to follow explanation on how to do a very valuable marketing tool on Active Rain. This tells EVERYONE where you are from and what areas you serve via constant reminders in print and by maps. It is a Billboard of your Business Card!

Original content by Liz and Bill Spear SAL.2002007747

Map and compassNew To Blogging?  Where Are You From?

There are many Active Rainers that as soon as we see their comment or post, we instantly associate them with their town or state.  Name a state and chances are we've got someone (or a whole bunch of someones) mentally tied to that state....and a few friends north of the border if we needs some Canadians too :)

And the wonderful thing about having that mental association is that if we have referral business these people who have clearly built up their service area brand are top of mind.  But that top of mind only exists because they've made it BLATANTLY apparent either by many Localism posts advocating their area or by a comment signature block that tells us WHERE they work.  You've GOT to make it easy for people to build that association because most people aren't going to go too far out of their way to ID you. 

If you leave a comment and the only description present is "ABC Realty", that doesn't help me with a name or to build a geographic association.  If we ONLY put RE/MAX Elite in our comment signature, you'd have no clue where we worked.

And in our case, Ohio is a big state.  But just letting people know we're in Ohio isn't enough, we need to give them a pretty good idea where in Ohio we work.  So here's how we solved the problem of letting people know exactly where we work when they read our comments:

Comment Signature
Now HOW did we do that?  It's actually pretty easy.

  • Go to your MY HOME PAGE. 
  • Under your left hand side photo where you see My Profile (Edit) click on (Edit)  That brings up a screen to enter First Name, Last Name, Company. 
  • Now here's the "trick".  Don't fill out the blocks that way.  They're free form blocks, you can type in whatever you want, but they do have character quantity limitations.  Here's how we filled out ours:

 

Comment Signature So fill out your three fields in a way that CLEARLY associates YOU and YOUR AREA.  And don't forget to click SAVE PROFILE when you're done!

And that's our Newbie Advice tip for helping associate your name and your service area.  Let people know where you work, or someone else just might get the referral that could have been yours. 

We know Rainers have us associated with Ohio, we've had three different bloggers hit us up for Ohio specific information this week alone!

Keep on Blogging!
Liz and Bill aka BLiz 

P.S.  The other tip for letting people know where we work?  A custom Google Map we made. You can insert as a screen capture picture or embed the html code of the map in your profile's blog signature block.

The Liz Spear Team
Elizabeth & William Spear
RE/MAX Elite:  Ask for us by name if you visit the office!
Two locations: Lebanon & Mason, OH
Office direct: 513-248-3660
  Liz direct:  513-265-3004
Bill direct: 513-520-5305 Fax: 866-302-8418
      EHO

MailTo: Liz@LizSpear.com  Our Website: Warren County Ohio Homes

 

 

 

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You'll "Retrieve Golden Results" with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services.
 
OR Call/Text Cheryl at Cell 301-970-7566 OR EMail
GoldenGirl@GoldenResults.com for the Golden Results YOU Deserve.
 
Visit my Digital Business Card at https://about.me/GoldenResults
 
 
 

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Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Cheryl, Thanks for the reblog and the help spreading the message.  Hopefully it helps us all get to know each other a bit better.

May 09, 2012 11:22 PM
Rebecca Riopelle
BLINK Realty Group - Arlington, MA
Broker Associate & REALTOR®

You're awesome! Thank you so much for this post! Very helpful!!!! I'm making those changes now.

May 09, 2012 11:45 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
There are great shares from Agents that care on Active Rain. Love to reblog them!
May 09, 2012 11:48 PM
Rebecca Riopelle
BLINK Realty Group - Arlington, MA
Broker Associate & REALTOR®

Testing this out... hope my signature is better now...

May 09, 2012 11:52 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Cheryl, I missed this one...hectic week. Thanks for the re-blog and keeping me on track.

May 20, 2012 03:57 PM